Tuesday, December 24, 2019

A Study On The Community Health Course - 1187 Words

The Community health Course was the longest course and was taught over the 5 year period in different modules that carried different credit units and different contact hours. The course was divided into 8 modules with a total of 14 credit Units. The modules covered in this course include; Biostatistics and Demography, Environmental Sanitation, Epidemiology, Control of Communicable Diseases, Maternal and Child health , Research Methods, Occupational Health, and Health Services Management module. The Biochemistry and Demography module introduced the basics mathematical models used to study health data. Under this, we covered normal distribution of data and the representation of data on charts and graphs. The Environmental Sanitation module introduces the concept of water and sanitation in the community and the disease that could arise in the community due to poor sanitation and the lack of access to clean water in the community. The module also cover introduce to the student on how wh at can be made safe for the community with a case study of the water plant in Mbarara District. Under the Research Methods module student were introduce to the research concept and types of research methods that are, Qualitative and Quantitative methods. Also, the Occupational health module introduced the student to the history of occupation and the Challenges of the work environment and how work can cause disease. The other Modules were self-tutored module lead by students in different groups.Show MoreRelatedPersonal Statement For Public Health Arena897 Words   |  4 Pagesserve my community in the best way. My dream had come true, and after high school was finished I joined the Damascus Medical School at 2008. My study in the medical school gave me a great opportunity to explore health problems in my community. 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This subsequently ledRead MoreMy Academic Goals And Research Interests831 Words   |  4 PagesMy academic goals and research interests have developed significantly over the course of my undergraduate studies at Susquehanna University. When I first arrived at Susquehanna I was a biology major and had dreams of medical school. However, by the end of freshman year, I began to develop an interest in neuroscience. Declaring a major in neuroscience allowed me to explore the components of biology I loved, while incorporating psychology a nd chemistry. My research interests developed from my exposureRead MorePersonal Statement : Biomedical Informatics772 Words   |  4 Pagespursuing a master degree in biomedical informatics is borne out of a desire to acquire knowledge and from a number of experiences and encounters I had during the course of my upbringing, my medical training and practice as a doctor. 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Monday, December 16, 2019

Iron Crowned Chapter 14 Free Essays

â€Å"This isn’t what I had in mind when I said we should go out on a date.† It took me a few days to get in to see Enrique Valdez, and Kiyo had decided to accompany me. While waiting for my appointment, I’d checked in once with the Thorn Land, only to find the whole experience frustrating. We will write a custom essay sample on Iron Crowned Chapter 14 or any similar topic only for you Order Now Though no one openly said it – well, except for Jasmine – they all thought me breaking up with Dorian was the worst idea ever. I also learned from Shaya that arrangements for a war meeting were getting bogged down. Dorian insisted all three monarchs meet in person. Katrice wanted to send her nephew. There was also the matter of which kingdom would host because several others wanted to, most likely in the hopes of getting in good with one or all of us. I told Shaya I didn’t care about the details and to simply do whatever it took to finish this war quickly. When Kiyo and I reached Enrique’s address, we found it was in a small, sad-looking office building in one of the more rundown areas of downtown Tucson. I eyed it askance as we stood outside and waited for him to buzz us up. â€Å"I don’t get why it took us three days to get in,† I said. â€Å"It doesn’t really seem like he’s got that much business.† The door buzzed, and Kiyo opened it. â€Å"Maybe it’s a cover,† he said. We walked up to the second floor, where Enrique’s office was located. â€Å"Maybe he wants to hide how successful he is.† â€Å"That’s ridiculous – â€Å" I stopped when the office door opened before we knocked. Even with Enrique standing in the doorway, I could see beautiful, expensive furnishings. â€Å"Well, I’ll be damned,† I muttered, entering at Enrique’s gesture. He was shorter than me, with deeply tanned skin and black hair starting to gray. I put him somewhere in his mid to late forties. His attire didn’t quite match the office’s opulence. In fact, it looked like stereotypical P.I. clothing from some old detective noir film, complete with a fedora. â€Å"Markham’s girl, huh?† he asked, voice laced with a faint Spanish accent. His eyes fell on Kiyo. â€Å"And a bodyguard?† â€Å"A friend,† I said sharply. â€Å"I don’t need a bodyguard.† â€Å"Right.† Enrique didn’t sound like he believed that. He pointed us to some plush leather chairs while he sat in an even bigger one across from us. A huge cherry desk was situated between us. It gleamed deep red in the late afternoon light and didn’t look like the kind of thing you’d find at IKEA. I stared around at the rest of the office, still amazed at how it contrasted with the exterior. Books – ranging widely from Moby Dick to Arizona state law – lined shelves that matched the desk, and small pieces of art – paintings, statues, et cetera – adorned the room. â€Å"So,† began Enrique. â€Å"What’s his name, and why do you think he’s cheating on you?† â€Å"I – huh?† I jerked my head from a sculpture that looked like some Mayan god and stared at Enrique in astonishment. â€Å"What are you talking about? Is that what Roland told you?† â€Å"No, he didn’t tell me anything. I just figured that’s why you were here. That’s usually what women come in for.† Kiyo made a small sound beside me that I think was a laugh. â€Å"That’s ridiculous,† I exclaimed, unsure if I should be offended or not. â€Å"I need you to investigate a murder.† Enrique arched an eyebrow. â€Å"That’s what the police are for.† â€Å"They already investigated it. And actually, they declared it a suicide.† â€Å"And you need me because †¦?† â€Å"Because I don’t think it was,† I said. â€Å"I think it was a murder and that the victim’s family might be in danger.† Enrique made no attempt to hide his skepticism. â€Å"Do you have any evidence to support this †¦ theory?† I took a deep breath, hoping Roland had been right about this guy. â€Å"The victim’s, um, ghost said she didn’t kill herself.† â€Å"Her ghost,† he repeated. As though on cue, Deanna materialized in the room, though Enrique couldn’t see her. Kiyo and I could with our Otherworldly senses, but neither of us gave any indication of her arrival. I nodded. â€Å"Roland said you – â€Å" â€Å"Yeah, yeah,† said Enrique. â€Å"I know about that hocus pocus he deals with. I’m also guessing suicide might be so traumatic that afterward, maybe a ghost blocked out what she actually did.† â€Å"That’s not true!† exclaimed Deanna. I supposed it wasn’t out of the realm of possibility, but I’d explore all other options first. â€Å"I don’t think that’s the case. I think she really was murdered. If that’s true, we need to make sure no one else in her family gets hurt.† â€Å"If she was murdered,† countered Enrique, â€Å"then statistics say someone in her family probably did it.† â€Å"That’s not true either!† I ignored Deanna’s second outburst and stayed fixed on Enrique. â€Å"Well, one way or another, I need to know.† He leaned back in his chair, putting his feet up on his desk and crossing his arms behind his head. If he’d called me ‘dame,’ I wouldn’t have been surprised. â€Å"The police take all this into consideration, you know. What makes you think I’d find something they haven’t?† â€Å"I thought guys like you were smarter than the police,† said Kiyo. â€Å"Figured you had connections and channels above the law. That you didn’t play by the same rules.† â€Å"That’s true,† said Enrique, seeming pleased at the compliment. I swore, he was also taking Kiyo more seriously than me. â€Å"I can look into it, I suppose. But it’s not like I’ll do it for free, just because you’re cute.† That was directed back at me. I repressed a scowl. â€Å"I didn’t expect you to. I can pay.† He considered this and finally gave a nod, straightening back up in his chair. â€Å"Okay. Tell me what you know, and I’ll get to it when I can.† â€Å"What!† cried Deanna. â€Å"This is kind of time sensitive,† I said. Mostly because I wasn’t sure how much more of Deanna I could handle. Enrique gestured to a stack of folders on a table. â€Å"So are these. I’m drowning in paperwork. Can’t keep half of these straight.† â€Å"We’ll pay for you to expedite it,† said Kiyo. I shot him a look of astonishment, not thrilled that he’d speak for me – especially considering my income was lower than it used to be. Nonetheless, it got Enrique’s attention. â€Å"Expediting it is, then.† I gave him all the details I’d recently learned from Deanna, and to his credit, Enrique diligently wrote them all down and asked pertinent questions that reaffirmed my faith in his legitimacy. The price he named didn’t cheer me up as much, but there was nothing to be done for it. When Kiyo and I finally got up to leave, I couldn’t resist asking the obvious. â€Å"You seem to be doing pretty well †¦ so why’s your office in a dump like this?† Enrique didn’t look offended so much as scornful that I’d ask such a ridiculous question. â€Å"Do you know how much office rent is lately? I’m saving tons of money.† â€Å"Maybe you should put that surplus toward a secretary instead of statues,† I pointed out, nodding toward the tower of folders. â€Å"I don’t trust anyone,† he said bluntly. â€Å"Especially when ghost clients show up.† He opened the door. â€Å"I’ll be in touch.† â€Å"Charming,† I said, once Kiyo and I were on the road again. â€Å"The only thing I’m convinced that guy can do is help in the regression of women’s rights.† Kiyo tried to hide a smile and failed. â€Å"He was right about you being cute, though. And I don’t know †¦ something tells me that despite the attitude, he’s pretty competent. Crappy building aside, he couldn’t afford that office if he wasn’t achieving results. Besides, Roland wouldn’t recommend anyone incompetent.† â€Å"Unless he was trying to sabotage me.† Kiyo’s smile faded. â€Å"Do you really think he’d do that to you?† I stared out the passenger seat window. â€Å"No. He wouldn’t.† â€Å"I’m sorry, you know. I really am. About Roland.† â€Å"I don’t want to talk about it,† I said. My mood plummeted each time Roland’s name came up. â€Å"Okay, then. You want to salvage this ‘date’ and get some lunch?† I didn’t have faith in the change of subject. I didn’t think anything could really distract me, certainly not the crappy Mexican restaurant Kiyo took us to. â€Å"Are you serious?† I asked. Felipe’s Fiestaland was the cheesiest restaurant in town, figuratively speaking. In a place like Tucson, where you could get amazingly authentic Southwestern cuisine, Felipe’s was for tourists and suburbanites who didn’t know any better. â€Å"Are you saying a margarita wouldn’t do you good?† he asked, getting out of the car. â€Å"I would never say that. But there are better places with better margaritas.† â€Å"They still use tequila in theirs. Isn’t that what really matters?† â€Å"Fair point.† We were greeted by a hostess who sounded like she’d taken one semester of Spanish in high school. Pi;atas hung from the ceiling, and bad mariachi music blasted from speakers. I scanned the drink menu as soon as we sat down and was ready when the waiter came by. â€Å"I’ll have your Double Platinum Extra Premium Margarita,† I told him. â€Å"Grande or super grande?† asked the waiter. â€Å"Super.† Kiyo looked impressed. â€Å"I’ll have the same.† When we were alone, he asked, â€Å"What is that exactly?† I propped an elbow on the table, resting my chin on my palm. â€Å"I’m not sure, but it sounded like it had the most alcohol in it. Places like this tend to drown their drinks in mixers.† â€Å"Spoken like a pro.† â€Å"Stating the obvious. You and I both know Roza’s has the best margaritas.† Kiyo smiled at that, flashing me a warm and knowing look. I had a feeling he was thinking about a memory that had come to me too, back from when we’d dated. We’d gone out to Roza’s – which really did have the best margaritas in town – and gotten so drunk that neither of us could drive home. So, we’d used the car for the only thing we could: sex. Twice. The drinks arrived and were about the size of fishbowls. They were also about half-mixer, as suspected, but at least that still left a reasonable quantity of alcohol. I drank mine down quickly as we waited for our food. Alcohol numbed my shamanic powers a little bit and sometimes let me forget my problems. Not so much today. â€Å"Do you think Enrique might be right?† I asked. â€Å"That Deanna did commit suicide and blocked it out?† The ghost had left us once we departed from the office. â€Å"I don’t know. I don’t know if she’d believe it, even if he turned up a film or something.† I grimaced and downed more of the drink. â€Å"I hope not. It’s nothing I’d want to watch. I’m tired of bloodshed.† â€Å"I know,† he said gently. â€Å"And no matter what I said before †¦ and how upset I was when this war started †¦ well, I have to admit. You’ve handled it as best you could. Word gets around. I know you’ve made some tactical moves that minimized casualties – and not just for your own people.† â€Å"‘Tactical.’ ‘Casualties.'† I shook my head, eyeing my low margarita. â€Å"Those are terms I never thought I’d use. And really, I don’t have much to do with that planning. Rurik does.† â€Å"But you give the okay,† Kiyo pointed out. â€Å"Not many rulers would. Most would do whatever it took to crush their enemies quickly.† â€Å"I’ve certainly wanted to.† Dorian had as well, and the few disagreements we’d had during our wartime partnership had been over civilian collateral damage. â€Å"Can we talk about something not Otherworldly? And not about suicide?† â€Å"Sure.† Our waiter suddenly appeared with the plate of Mile High Muy Bueno Nachos we’d ordered. Kiyo flashed him a grin. â€Å"She’ll have another margarita. Also, it’s her birthday.† I shot Kiyo a look of horror as the waiter scurried off. â€Å"Are you out of your mind? You don’t say something like that in a place like this!† But it was too late. Because in a matter of minutes, the entire waitstaff of Felipe’s Fiestaland had surrounded our table. Someone put a sombrero on my head and a candlelit piece of flan in front of me. The whole group then launched into an out-of-tune rendition of â€Å"Cumpleaà ±os Feliz,† set to equally bad out-of-rhythm clapping. I stared at Kiyo the whole time and mouthed I will kill you. It only made his smile grow. â€Å"You don’t look a day older,† he told me, once the mob had dispersed. â€Å"I can’t believe you did that.† I jerked off the sombrero and dove into the new margarita. â€Å"Do you know how humiliating that is?† â€Å"Hey, it got your mind off everything else, didn’t it? Plus, check it out. Free flan.† I blew out the candle and hesitantly poked the gelatinous mass below it. â€Å"It looks like it’s been sitting around a while.† â€Å"Don’t worry,† he said, dragging the plate over to his side of the table. â€Å"With all the preservatives in it, I’m sure it’s fine.† â€Å"I’m going to get you back for this,† I warned, narrowing my eyes. The look he gave me was knowing. â€Å"I hope so,† he said. â€Å"I certainly hope so.† I can only blame the margaritas for what happened next, because as soon as we’d paid our bill and were back in the car, we attacked each other. â€Å"See?† he said, trying to pull my shirt over my head. â€Å"Who needs Roza’s?† â€Å"It was dark out then,† I reminded him, my own hands fumbling for his pants. â€Å"We’re in the back of the lot,† he argued. â€Å"And the sun’s going down.† He had a point, and when he brought one of my nipples to his mouth, I kind of let the subject drop. We really were out of sight, and there were more important matters to take care of. We reclined and pushed the seat back as far as it would go, then finally managed to get each other’s jeans off. I brought my hips down, taking him into me. â€Å"See?† I gasped. â€Å"You’re sorry now.† â€Å"Very,† he managed to say. Our awkward positioning kept my breasts pretty close to his face, and he was taking advantage of it with his hands and mouth. As for me, I was just thrilled at the feel of being on top of him. After always playing submissive with Dorian, I suddenly exalted in this sense of power – especially since Kiyo had definitely been the one in control the last time we had sex. Now, it was all me, and I took a fair amount of satisfaction in taunting him, alternately increasing the speed of my movement and then slowing down when he got close to coming. â€Å"Eugenie,† he begged at last. â€Å"Enough. Please †¦ do it†¦.† I leaned toward him like I might kiss him – and then pulled back when his lips sought mine. With a grin, I straightened up as much as I could and rode him hard, finally letting him have the release he’d begged for. His body bucked up as he came, his hands holding tightly to my hips as though I might leave before he finished. After that, I guess we were kind of dating again. The next week or so passed in an easy pattern. I saw Kiyo almost every day, and we slipped back into our old routines. I started taking more jobs, much to Lara’s relief, while Kiyo alternately worked at the vet clinic and checked in with the Otherworld. At night, he and I were always together, either at my place or his. My body began to remember what it was like being in a relationship, and slowly, my heart did as well. I only crossed into the Otherworld once during that time, both from Thorn Land withdrawal and curiosity over the war proceedings. No progress was being made with Katrice. I was grateful for the lack of fighting, but the hoped-for peace talks still seemed a ways off. It was frustrating. â€Å"She’s being difficult,† said Shaya, when I asked about it. Understandably, she looked weary. â€Å"These are delicate matters. They take time.† I left it at that, feeling impatient, but figuring she knew better than me. Back in Tucson, I also got sporadic updates of another sort: Enrique’s. To his credit, he called almost every day to report what he’d done or investigated. At first his attitude remained the same, full of that cockiness and irritability that said this was a waste of his time. Then, one day, things changed. â€Å"I think,† he said. â€Å"You might be right.† I’m not sure who was more surprised by this: him or me. I’d honestly started to believe he wouldn’t turn up anything at all as evidence of either a suicide or a murder. I gripped the phone tightly. â€Å"What? That someone killed her?† â€Å"Yeah †¦ I found a couple things. Did you know her husband has a girlfriend?† â€Å"Deanna told me. She seemed okay with his moving on.† It had been a few months since her death, too soon to start dating in my book, but still a semi-respectable time frame. According to Deanna, he’d begun seeing someone a few weeks ago. â€Å"Yeah, well, he moved on before she was dead. The girlfriend? His alibi.† I frowned. â€Å"Seriously?† Deanna’s husband had been removed from suspicion because he’d had a solid witness to his whereabouts when she’d been killed. He’d been at a real estate agent’s office; the agent was helping him with a vacation home for their family. â€Å"Maybe their relationship started after Deanna died †¦Ã¢â‚¬  â€Å"Not if a witness I found is reliable. I also might have a lead that proves Deanna wasn’t the one who bought the gun.† â€Å"If that’s true †¦Ã¢â‚¬  I couldn’t finish right away. Deanna acquiring the gun that had killed her had been one of the most damning pieces of evidence for suicide. â€Å"If you can prove that, then it could reopen everything.† â€Å"Yes,† said Enrique matter-of-factly. â€Å"Yes, it could. I’ll be in touch.† We disconnected, and I suddenly wished he hadn’t been quite so good at his job. If he was right about all this and turned up the evidence he needed †¦ well, someone was going to have to break the news to Deanna that her husband had murdered her. And that someone would be me. She currently believed some crazed killer had done it, one that was after her family now. The thought of it all sickened me. As I sat there in my room, an Otherworldly presence made my skin tingle. For half a second, I thought Deanna was appearing unsummoned – something I wasn’t ready to deal with. I’d essentially given her a â€Å"don’t call me, I’ll call you† directive. But, no. It wasn’t her. It was Volusian, his red eyes as malevolent as always. Lately, his appearance meant news from the Otherworld. I hoped it would be good. â€Å"What’s up?† I demanded. â€Å"Shaya requests your presence immediately.† Something good at last. â€Å"The peace talks?† â€Å"No. She needs you because the Oak King is at your castle, demanding to see you.† How to cite Iron Crowned Chapter 14, Essay examples

Sunday, December 8, 2019

Business Environment for Employees - Customers and Management

Question: Discuss about theBusiness Environment for Employees, Customers and Management. Answer: Introduction The business environment consists of all internal and external factors that have direct impact on the functionality of the company, including employees, customers, management and also the supply and demand of the business. In this report, the key issues are discussed in the business environment that play a significant role in the retail sector. This report discusses the key issues and challenges the organization faces in the business environment. The business environment is considered as an important aspect to survive in the market. The company should focus on enhancing the satisfaction level of the consumers. Key issues in Business environment Issues that are related to the business environment are industrial waste, increased competition, marketing and customer loyalty, risk management and finding the right staff. Below mentioned are the issues in the business environment that play an important role in the retail sector. Industrial waste: Manufacturing industry generates waste. There are various environmental laws that focuses on the waste management. The industrys responsibility is to manage the waste that it generates in an effective manner. It is considered as one of the key issues that the company faces. The retail sector has to face the problem of industrial waste in the organization (McMurrian and Matulich, 2016). Increased competition: The competition level is increasing day by day that has a direct impact on the working pattern of the organization. The customers have variety of choices in selecting the products and services. It is seen that with increase in the business, it is difficult for the organization to retain the customers. So to survive in the market, it is evaluated that the business should offer best quality products in the market (Wetherly and Otter, 2014). Marketing and customer loyalty: Marketing and customer loyalty is considered as a key issue in the business environment. The social media, smartphones, email, twitter and other communication channel are making the process easy for the business to promote the products in the market (Tallman, Luo, and Buckley, 2017). To figure out the marketing challenges,is one of the key issues for the business. The companies are focusing to figure out, how to retain the customers and how to reach a new customer in a cost-effective manner (Kew and Stredwick, 2017). Risk Management: The major issue in the business environment is related to risk management. The company faces the challenge of identifying and assessing the risk related to human and financial capital. It is very important that the company should focus on minimizing the risk, and then only it will be possible for the organization to achieve success (Solomon, 2014). Finding right staff: To find the right staff, is also a key issue in the business environment. The biggest challenge is to find the right candidate and also to analyze that they conduct their activities by considering the vision of the organization. If the organization finds the right candidate then it can help to achieve success and also enhances the productivity level of the organization. In the retail sector, it is essential that the employees should have proper knowledge about the products and services that are offered (Orel and Kara, 2014). Impact of the key issues The issues faced in the retail sector have direct impact on the profitability of the organization. The impact is seen on the consumers and on the productivity level of the organization. Increased competition: Due to the increase in the competition level, the direct impact is on the profitability and productivity level of the organization. In the retail sector when the competition level is increased then it creates a problem for the organization to retain its customers. Competition is considered as an important aspect of the retail sector. The competition plays a great role in the consumer service industry. If there is a high level of competition then it is very difficult for the organization to attain success in the market (Prajogo, 2016). Finding right staff: It is essential to find the right staff for the organization. Right candidates play a great role in order to conduct the day to day operations. If the organizations do not have efficient employees to conduct the operations, then it becomes difficult to achieve the goals and objectives. Efficient employees are an asset to the organization (Hamilton and Webster, 2015). The buying behavior of the consumers is also dependent on the way the employees interact. If the employees interact in an effective manner, then it is analyzed that the consumers feel satisfied and happy to avail the services of the organization. Inefficient staff hampers the quality of the work. The quality of work is compromised when the employees are not appointed to the correct position. So, it is essential that the right candidate should be appointed on the right place. Marketing and customer loyalty: Marketing and the loyalty of the consumers plays a great role to attain success in the market. Marketing helps the organization to promote the products and services in the market. If effective marketing is not taken into consideration by the company, then it will have direct impact on the sale of the product and also reduces the profitability of the organization. If the consumer purchases the product from one shop rather than the other shop then the loyalty of the consumer is inclined towards the product. If the customer has loyalty towards an organization, then it will give a positive impact on the sales and on attaining the goals and objectives of the organization. If the customer is satisfied with the product that is offered, then it can be very easy to enhance the market share (Antoncic, Auer Antoncic and Aaltonen, 2016). Challenges There are various challenges that are faced by the organization. To survive in the organization, it is seen that every organization has to face challenges. High level of competition in the market: For the organization, the main challenge is related to the increase in the competition level in the market. The consumer has a wide range of options to select from the products available in the market. The consumer emphasizes on saving the money and also to purchase the bare necessities. But now the consumer has gone through a remarkable transformation. They are now focusing on enhancing the standard of living and also on spending the money to avail the products and services. So the company should give focus on enhancing the market share and should also offer products at reasonable cost. The organization should offer products at low cost and of good quality, then only they can maintain their value in the market. Finding right staff: Organization also faces various challenges in finding the right staff that will enhance the productivity level. To analyze the right candidate it is very difficult for the organization. The company only recruits those candidates who are eligible for conducting the day to day activity of the organization. There are very few job applicants for an open position in the organization. It is known that the challenge is for the manager to recruit the right employees for the job. Also, the problem is in finding the efficient candidate for the organization. Employees can be easily appointed, but to search efficient employees is a difficult task for the organization (Armstrong et.al, 2015). Marketing and customer loyalty: The organization also faces challenges related to marketing. Marketing is a technique that helps the organization to promote the products and services. Due to high competition level, an effective marketing strategy is also important so that the customer gets induced to buy the product. If the company adopts effective marketing strategies, then it can be possible to attain the goals and targets of the organization (Ivanauskiene and Volungenaite, 2014). Promoting the products and services enhances the knowledge of the customers to buy the product in an effective manner. Customer loyalty is also the important aspect that helps the organization to survive in the market. In the business environment, the main challenge for the organization is to achieve the customer loyalty. If the organization can maintain the loyalty of its customers towards their product, certainly the market value of the organization is maintained in top charts. Customers give more preference to the quality of product and it also gives direct impact on enhancing the sales of the product (Cai and Yang, 2014). Conclusion By evaluating the report, it is analyzed that challenges affect the operations of the business. So to be a valuable brand in the market it is very important to minimize the issues that References Antoncic, B., Auer Antoncic, J. and Aaltonen, H.M., 2016. Marketing self-efficacy and firm creation.Journal of Small Business and Enterprise Development,23(1), pp.90-104. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Cai, S. and Yang, Z., 2014. On the relationship between business environment and competitive priorities: The role of performance frontiers.International Journal of Production Economics,151, pp.131-145. 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