Sunday, January 26, 2020

Is Important To Study The Media Consumption?

Is Important To Study The Media Consumption? What is the media, why is it important to study the media and does it have an impact and can it change the way we think and behave? These are questions that are important in the study of the media industry. The media is a communication tool that is used to transfer messages to the general public. There are many types of media, for example the radio, television, newspapers and etc. Its important to be media literate as the media can be used to change and leave a lasting impact on an individual. The media is one of the most powerful tools that have been created. The media plays a vital role in an individuals perspective on political, economic and socio-cultural issues. According to Bazalgette Media studies open up your understanding of how things work, how people become informed or misinformed and how the myths and ideologies that govern all our lives are created and sustained. (Bazalgette, 2000). The media continually changes and evolves, the term media studies means different courses priorities different media; different theories and different learning outcomes (Bazalgette, 2000). Since this subject is still new there are a lot of disagreements on how media should be interpreted and it is also a hybrid subject as the idea that it came about comes from a variety of sources (Bazalgette, 2000). Media studies is also considered an academic discipline as it binds the different types of hybrid disciplines such as semiotics, structuralism, sociolinguistics and a lot more and th ere are no limits to an individual as how to analyze the media. The analysis of media is very important for this particular subject. Media studies are normally associated with the English language subject and also English Literature. However the difference is rather apparent and media studies courses uses economics, politics, psychology and sociology perspectives as ways to understand the media as well as requirements to consider texts from different contrasting perspectives. The English subject on the other hand, deals with reading and writing skills as well critical analysis. Bazalgette goes on to state that media studies are essentially political, it is political to ask questions like who owns a certain media and why (Bazalgette, 2000). This is known as media ownership, the individual consuming the media needs to have knowledge about who owns what media. Is it owned by an individual, a small firm or a large conglomeration? The understanding of what is studied and why it is studied is a very important topic in media studies. According to Bazalgetee there are five reasonings, the first is popularity. Why is there a certain game show, movie, song, or computer game studied more that another is simply because a lot if people like them (Bazalgetee,2000). This shows how audiences are manipulated and what the preferred media is. Second is exemplification, which means worthiness of study. It is characteristic of media studies that it tests and reviews its own theories, asking students to consider a range of examples and then to figure out not only the usefulness of a theory but also its limitations (Bazalgette, 2000). The third is notoriety, which helps us analyze media text in the contexts of social, political and culture. Most of these are controversial documentaries, movies or songs etc. The fourth is turning point, where selected text as stated in the previous point, can be significant without being notorio us. The final reason is aesthetic value, is a way of picking out important meanings from a text and making judgements. Important influences in media studies are self and experience in a mediated world. The self is seen as a product of the symbolic systems which precede it (Thompson, 1995). Identity and capacity to make sense of the world around us is said to be an outcome of a symbolic project. Controversies to how the media construct our personal lives and the role it plays as well as the views of the world about it (Thompson, 1995). Studying the media is also a very good way to understand the different jobs in the media industries and how these works are changing. The film and broadcasting industries have been predicted to face a shortage of skills it the time to come and therefore will be in need of people who are literate about the media Media study is a course that is rather challenging and it will somehow make a difference in our lives. It gives us the power of choice as well as questioning (Bazalgette, 2000). The media is like history as it interprets the past to show us what has gone into making us what we are now It also helps us to understand the workings of our world and it helps us use our critical thinking skills as well as helping us definite how we communicate with others help us determine the cultural fabric of our lives and it helps us interpret our world and its values and ideas brings us political and ideological messages continuously and like technology, the media always adopt the leading edge of modern technological innovation. As we have understood why its important to study the media, we also need to look at how the media is studied. There are two different schools of thought, one being American and the other European. Sinclair states that European and American theories are identified as application to media and communications. They are differences between these two and the European is characterized as interpretive and holistic in scope and American as empirical and micro (Sinclair, 2002). What this means is that we can study the media according to either the American way or the European way, but the outcome of the study would be different. The European way relays heavily interpretive and holistic in scope that is taking a macro-perspective, looking down on society on a whole (Sinclair, 2002). It exists most often in the sociopolitical stance of Marxists. This school of thought originated from the Frankfurt School, a group of Marxist based at Frankfurt in Germany, who had developed their critical theory. This theory is now usually called cultural Marxism or Western Marxism (Sinclair, 2002). Western Marxism is said to incorporate semiology and structuralism in the media and Ideological Critique argues that the media induce misunderstanding (Sinclair, 2002). The British were seeking to reconcile traditional British Marxism, which had little conception of culture at all with a theoretical critique of the media (Sinclair, 2002). In 1960 the University of Birmingham established a Center for Contemporary Cultural Studies and taught a combination of literary criticism and Marxist sociology. The Birmingham School emphasized the significance of media images and representations within the context of social and political conflicts. Political Economy studies the production and distribution of media content, It does not argue that media content under capitalism is ideological but somehow had assume that audiences fall under the ideological influence. The American way is of direct observation and controlled measurable occurrences. The American Empiricism defines content analysis as a systematic and quantifiable method to describe and analyze the meaning of the media messages (Sinclair, 2002). Harold Lesswell (1948) said that a convenient way to describe communication is to answer these questions, who, says what, through which channel, to whom, with what effect? Through this model we can study the way messages are transferred and to whom. Textual analysis is a way of gathering and analyzing information in academic research, it is also a way to approach media texts to try to understand their meanings (McKee, 2001). Content analysis breaks down the components of a program or newspaper into units which you are able to count them and replicates can be done. Semiotic analysis on the other hand, breaks down different elements of a text and labels them. In media studies, there is never a claim to whether a text is an accurate or inaccurate representation of reality. This means there is never a single correct way of any text (McKee, 2001). The text is likely to be interpreted through genre, the different codes producers and audiences communicated with and context, which is divide into 3 levels, the rest of the text, the genre of the text, the winder public context in which a text is circulated (McKee, 2001). Since there is no correct way of interpreting a text we need to learn how to understand media text and the world of rea lity. One way is by understanding the elements of language and culture, the form and context that shape the meanings that are available to us.

Saturday, January 18, 2020

Airasia Essay

Introduction AirAsia originally was founded by government and on 2 December 2001 was bought byTonyFernandes. AirAsia was established in year 1993. AirAsia has travel around the earthandascend to become the world’s best in year 2001. AirAsia continues to spread out the way for low-cost aviation through the innovation, efficient and passionate approach to businesswith a route a network that extent through over 20 countries. There are some companieswhich link withAirAsia such as AirAsia X, Thai AirAsia, Philippines’ AirAsia Inc., AirAsiaJapan and Indonesia. In addition, for the vision part in AirAsia, AirAsia aims to be the largest low cost airlinein Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. While for the mission of AirAsia, AirAsia wants to be the best airlinecompany to work whereby employees are treated as part of the big family. Besides, AirAsiatry to maintain the lowest cost hence everyone can fly with AirAsia. Highes t quality product,embracing technology to lower the cost and improvement in service levels will be maintained by the AirAsia airline also. Lastly, create a globally recognized ASEAN brand will be the mission part of AirAsia In the values part, AirAsia will implement through the following key strategies which are: Safety Low fare, no frills Lean distribution system Point to point network High aircraft utilization Streamline operation The loyalty programmed of AirAsia will be â€Å"BIG†. BIG was known as the kind global programmed where can earn BIG Points to redeem â€Å"free airline flight†. Members can enjoythe preference booking, special offers and discount as an AirAsia BIG dedication member interm and condition apply. (AirAsia, 2013). a) Name Air Asia Malaysia Branch Alor Star Lot 20, Lapangan Terbang Sultan Abdul Halim 06200 Kepala Batas, Alor Star, Kedah Bintulu Lot GL.14, Public Concourse, Terminal Building Bintulu Airport 97000 Bintulu, Sarawak Kuala Lumpur LCC Terminal, Jalan KLIA S3, Southern Support Zone Kuala Lumpur International Airport 64000 Sepang, Selangor Darul Ehsan Kota Bharu Ground Floor, Lapangan Terbang Sultan Ismail Petra 16100 Pengkalan Chepa, Kota Bharu, Kelantan Darul Naim Kota Kinabalu Ground Floor, Terminal 2, Kota Kinabalu International Airport Old Airport Road, Tanjung Aru 88100 Kota Kinabalu, Sabah Kuching Ground Floor, Kuching International Airport 93756 Kuching, Sarawak Kuala Terengganu Lot No. 15 & 17, Terminal Building , Sultan Mahmud Airport 21300 Kuala Terengganu, Terengganu Labuan Level 1, Labuan Airport Terminal 87008 Wilayah Persekutuan, Labuan Langkawi Langkawi International Airport 07100 Padang Mat Sirat, Langkawi Miri 1st Floor, Miri Airport 98000 Miri, Sarawak Penang Lot 3, Departure Concourse, Penang International Airport 11900 Bayan Lepas, Pulau Pinang Sandakan Lot 1 & 2, 1st Floor, Terminal Building, Sandakan Airport 90719 Sandakan, Sabah Sibu 1st Floor, Main Terminal Building, Sibu Airport 96000 Sibu, Sarawak Tawau FL 4, 1st Floor, Tawau Airport Building, Jalan Apas-Balung 91100 Tawau, Sabah Senai GL 13 Sultan Ismail Airport 81250 Johor Bahru, Johor Contact +603 8775 4000 600 85 8888 (AirAsia X Premium Line) Founder Background TONY FERNANDES Group Chief Executive Officer Tan Sri Dr. Tony Fernandes has a personal credo – â€Å"Believe the unbelievable. Dream the impossible. Never take no for an answer.† He studied at Epsom College, UK, and the London School of Economics and qualified as an Associate Member of the Association of Chartered Certified Accountants in 1991. He became a Fellow Member in 1996. He was admitted as a member of the Institute of Chartered Accountants in England and Wales (ICAEW) in 2008. Tony has been the Group CEO of AirAsia since December 2001. Prior to AirAsia, he was the Financial Controller of Virgin Communications London before joining Warner Music International London in 1989. He was promoted to Managing Director, Warner Music Malaysia in 1992 and to Regional Managing Director, Warner Music South East Asia in 1996. In 1999, he became the Vice President of Warner Music South East Asia. Tony’s many awards include: Honor of the Commander of the Order of the British Empire, conferred by Her Majesty Queen El izabeth II in 2011 for services to promote commercial and educational links between the UK and Malaysia. In 2010, the French government had conferred on him the award of Officer of the Legion d’Honneur, the highest award that can be conferred on a non-French national. He was named as one of the world’s 100 most creative people in business for 2011 by New York-based business magazine Fast Company, and awarded the Inaugural ‘Travel Business Leaders Award’ winner by CNBC. Dato’ Kamarudin Meranun Dato’ Kamarudin is the co-founder of Tune Group. He is also the Deputy Group Chief Executive Director of AirAsia since December 2001. Prior to joining Tune Group and AirAsia, Dato’ Kamarudin worked in Arab-Malaysian Merchant Bank from 1988 to 1993 as a Portfolio Manager, managing both institutional and high net-worth individual clients’ investment funds. In 1994, he was appointed Executive Director of Innosabah Capital Management Sdn Bhd, a subsidiary of Innosabah Securities Sdn Bhd. He subsequently acquired the shares of its joint venture partner of Innosabah Capital Management Sdn Bhd, which was later renamed Intrinsic Capital Management Sdn Bhd. Dato’ Kamarudin received a Diploma in Actuarial Science from University Technology MARA (UiTM) and was named the â€Å"Best Actuarial Student† by the Life Insurance Institute of Malaysia in 1983. He received a B.Sc. degree with Distinction (Magna Cum Laude) majoring in Finance in 1986, and an MBA in 1987 from Central Michigan University. History AirAsia was established in 1994 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate, DRB-Hicom. On 2 December 2001, the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes’ company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around, producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as MYR 1 (US$0.27). In 2003, AirAsia opened a second hub at Senai International Airport in Johor Bahru near Singapore and launched its first international flight to Bangkok. AirAsia has since started a Thai subsidiary, added Singapore itself to the destination list, and started flights to Indonesia. Flights to Macau began in June 2004, and flights to mainland China (Xiamen) and the Philip pines (Manila) in April 2005. Flights to Vietnam and Cambodia followed later in 2005 and to Brunei and Myanmar in 2006, the latter by Thai AirAsia. In August 2006, AirAsia took over Malaysia Airlines’s Rural Air Service routes in Sabah and Sarawak, operating under the FlyAsianXpress brand. The routes were subsequently returned to MASwings a year later, citing commercial reasons. At the end of 2006, Fernandes unveiled a  five-year plan to further enhance AirAsia’s presence in Asia. Under the plan, AirAsia proposed strengthening and enhancing its route network by connecting all of its the existing destinations throughout the region and expanding further into Vietnam, Indonesia, Southern China (Kunming, Xiamen, Shenzhen) and India. Through its sister companies, Thai AirAsia and Indonesia AirAsia, the plan called for a focus on developing its hub in Bangkok and Jakarta. With increased frequency and the addition of new routes, AirAsia increased passenger volume to 13.9 million in its 2007 fiscal year. On 27 September 2008, the company announced 106 new routes to be added to its then-current list of 60. The number of old routes discontinued has not been publicly disclosed. In August 2011, AirAsia agreed to form an alliance with Malaysia Airlines by means of a share swap. The alliance was struck down by the Malaysian government, in effect voiding the agree ment of both airlines. By early 2013, AirAsia saw a steep increase in its profitability. The year-over-year comparison had shown a 168% increase in profits versus the same period in 2012. For the quarter ending 31 December 2012, the airline’s net profit stood at 350.65 million ringgit (US$114.08 million). Despite a 1% rise in the average fuel price, the airline recorded profits of 1.88 billion ringgit for its full 2012 fiscal year. In February 2013, AirAsia submitted an application to the Indian Foreign Investment Promotion Board, through its investment arm, AirAsia Investment Limited, to seek approval for commencing its operations in India. AirAsia asked to take a 49% stake in the Indian sister airline, which was the maximum allowed by the Indian government at that time. Initially, AirAsia committed to invest up to US$50 million in the new airline. Operations would begin in Chennai, expanding its network throughout South India, where AirAsia already operates flights Growth 1946: Air Asia as an airline of cargo transportation in Mainland China for the China National Relief and Rehabilitation Administration which was commonly known as CNRRA. 1946~1954: the company was reorganized into â€Å"Civil Air Transport† and â€Å"Air Asia Company Limited which were both subsidiaries of Air America. 1955: Air Asia established in Taiwan and was the first MRO in Asia to obtain FAA License. 1987: Air Asia’s shares of  stock transferred by Mr. Bill Monkman, a major stockholder of Precision Air motive – a U.S. corporation specializing in various engines and components work in the aviation industry. 1994: Taiwan Aerospace Corporation (TAC) acquired Air Asia and made it a subsidiary. Air Asia has been accumulating ample maintenance experiences and achieved the great honor from many customers globally for its outstanding maintenance performance. 1996: Air Asia established the Vertical Flight Center which was the only one helicopter maintenance faci lity in Asia that obtained the authorization from Bell Helicopter. Air Asia also celebrated the 50th Anniversary of its founding. 1998: Air Asia went public on the IPO (initial public offering) list. 2000: Air Asia carried out various expansion plans, upgraded facilities and established additional capabilities. Air Asia was also the first Taiwan aviation company to acquire the ISO 9001 International Quality Standard Organization Certifications.Air Asia proactively engaged in the MRO projects of Boeing B737 commercial aircraft. 2001: Air Asia constructed the New Wide Body Aircraft Maintenance Hangar. 2002: Air Asia acquired several OEM’s Authorized Distributor Certifications including Boeing, Bell, Hawker Beechcraft, Rolls-Royce, MD Helicopters, Honeywell, BF Goodrich, Sikorsky, Allison and Raytheon. 2007: Air Asia obtained the repair station certification from Japan Civil Aviation Bureau (JCAB). Air Asia signed the long-term agreement with Japan Airlines to provide heavy maintenance services for MD-80 Fleet. 2009: Air Asia obtained the repair station certification from Civil Aviation Administration of China (CAAC). 2010: Air Asia signed the long-term heavy maintenance contract with Japan Transocean Air Co., Ltd. (JTA). 2012: Air Asia signed a 6-year fleet heavy maintenance contract & line operation service contract with T’way Airlines. Air Asia signed the long-term agreement with Avanti Aviation Corporation to provide maintenance services for CESSNA 208B Fleet. b)Objective Firstly, to provide full-fledged training and development to AirAsia pilots, aircraft engineers, cabin crew and guest services staff. Secondly, to develop the academy as aviation training ground towards fulfilling AirAsia’s aspiration in becoming a regional aviation training hub. Lastly, to serves as a platform to keep AirAsia All Stars on track with the latest industry  developments and to incorporate best practices into their operations. Aim To be the world’s best low cost airline in the world on a consistent basis. Vision To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares Mission To be the best company to work for whereby employees are treated as part of a big family Create a globally recognized ASEAN brand To attain the lowest cost so that everyone can fly with AirAsia Maintain the highest quality product, embracing technology to reduce cost and enhance service levels Values Safety: Adopting a zero tolerance to unsafe practices and strives for zero accidents through proper training, work practices, risk management and adherence to safety regulations at all times. Valuing our People: Committing to our people’s development and well-being and treating them with respect, dignity and fairness. Customer Focused: We care and treat everyone in the same manner that we want to be treated Integrity: Practicing highest standards of ethical behaviour and demonstrate honesty in all our lines of work in order to command trust and mutual respect. Excellence in Performance: Setting goals beyond the best and reinforcing high quality performance standards and achieving excellence through implementing best practices. c) Organizational Structure d) Past/present projects i) Past projects that are being done by AirAsia group under AirAsiaRedTix, their entertainment based subsidiary. Most of the projects held are concerts and festivals that focus on attracting youth, especially their staff who are known as AirAsiaAllstars. These are some of the events/projects held by AirAsia Entertainment: Future Music Festival Asia AirAsiaBloggers’ Community Annual Party AirAsia Annual Party ii) The owner of AirAsia, Tony Fernandes also took part in 2 high profile projects that involved his AirAsia brand such as the F1 Lotus (now known as Caterham) team and the football team, Queens Park Rangers. AirAsia are well known as the main sponsor for each team. Tony Fernandes’s aim is to reach out to different set of group other than travelling junkies and frequent fliers. The Formula One project Queens Park Rangers Past awards/achievements Year 2013 ï‚ · World’s Leading Low Cost Airline by World Travel Awards 2013 ï‚ · World’s Best Low Cost Airline by Skytrax Year 2012 ï‚ · World’s Best Low Cost Airline by Skytrax ï‚ · 2012 ATW Value Airline of the Year Year 2011 ï‚ · Best Asian Low-Cost Carrier By TTG Travel Awards 2011 ï‚ · World’s Best Low Cost Airline ï‚ · Best Low Cost Airline – Asia by Skytrax ï‚ · Best Company for Investor Relations – Mid Cap ï‚ · Best Investor Relations Website – Mid Cap by Malaysian Investor Relations Association’s (MIRA) ï‚ · Asia’s Best Low Cost Cargo Carrier Award by Aviation Awards Asia 2011 ï‚ · Fastest Growing Foreign Airline for Cargo by Guangzhou Baiyun International Airport ï‚ · 2010 Asiamoney’s Best Managed Company Award Year 2010 ï‚ ·Masterclass Global CEO of the Year awarded to YBhg. Dato’ Tony Fernandes ï‚ · World’s Best Low Cost Airline by Skytrax ï‚ ·AirAsia voted the Air Cargo Industry Newcomer Award at the ACW World Air Cargo Awards 2010 by Air Cargo Week Year 2009 ï‚ · Airline Of The Year by Centre for Asia Pacific Aviation (CAPA) ï‚ · Tony received the 2009 Frost & Sullivan Excellence in Leadership Award by Frost & Sullivan ï‚ · Best Asian Low-Cost Carrier by TTG Travel Awards 2009 ï‚ · World’s Best Low Cost Airline by Skytrax Year 2008 ï‚ · The Laureate Award for Best Commercial Airport Transport from Aviation Week ï‚ · Tony awarded the Malaysia Brand Icon Award from Deputy Prime Minister YAB Dato’ Seri NajibTunRazak at the Global Brand Forum Malaysia ï‚ ·AirAsia – Malaysia’s 30 Most Valuable Brands 2008 By Malaysia’s Most Valuable Brands (MMVB) ï‚ · PIKOM ICT Organisation Excellence Award 2008 By Association of the computer and multimedia industry (PIKOM) ï‚ ·AirAsia X – Best New Airline Of The Year By Centre for Asia Pacific Aviation (CAPA) ï‚ · Best Asian Low-Cost Carrier by TTG Travel Awards 2008 ï‚ · Top CEO brand & 3rd Best Corporate Brand in Malaysia by Pulse Group Survey ï‚ · World’s Best New Airline (AirAsia X) by Budgie World Low Cost Airline Awards 2008 ï‚ · Friends Of Thailand Award 2008 by Tourism Authority of Thailand ï‚ · Asia Pacific’s Top 1000 Brands 2008 Survey (AirAsia- Top 5 Airline) by Taylor Nelson Sofres ï‚ · Asia’s Best Budget Airline under Best In Travel Poll 2008 by SmartTravelAsia.com ï‚ ·AirAsia wins Airline Strategy Award in the Finance Category by Airline Business ï‚ ·AirAsia recognized as one of the 50 Most Innovative Companies In The World by FastCompany.com ï‚ · Airline Market Penetration Leadership of the Year by Frost & Sullivan ï‚ · Rising Leaders – The Next 10 Years by Singapore Institute of International Affairs (SIIA) in collaboration with AXN Asia ï‚ · Commendations of Prestige Award for outstanding contribution in Macau by Macau Special Administrative Region Year 2007 ï‚ · Airline Of The Year 2007 by Centre for Asia Pacific Aviation (CAPA) ï‚ · Asia’s Best Budget Airline under Best In Travel Poll 2007 by SmartTravelAsia.com ï‚ · Airline Human Capital Development Strategy Award by Frost & Sullivan ï‚ · Asia’s Best Emerging Companies with regards to Corporate Governance by The Asset ï‚ · Best Low Cost Airline in Asia by Skytrax ï‚ · The Brand Laureate 2006-07 for brand excellence in the Airlines-Low Cost Carrier Category Year 2006 ï‚ · Malaysia’s Ernst & Young Entrepreneur of the Year 2006 awarded to YBhg. Dato’ Tony Fernandes ï‚ · Low Cost Airline of the Year in KLIA Awards 2006 by Malaysia Airports Holdings Berhad ï‚ · Merit Award for CAPA Airline of the Year 2006 by Centre for Asia Pacific Aviation (CAPA) ï‚ · Asia’s Best Budget Airline under Best In Travel 2006 by SmartTravelAsia.com ï‚ · Best Managed Company, Best Corporate Governance, Best Investor Relations, and Most Committed to Strong Dividend Policy under The Annual Investor Poll by FinanceAsia.com Year 2005 ï‚ · The CAPA Aviation Executive of the Year 2005 awarded to YBhg. Dato’ Tony Fernandes ï‚ · Regional/ Low Cost Leadership Award in Airline Business Startegy Awards 2005 by Airline Business – awarded to YBhg. Dato’ Tony Fernandes ï‚ · Airline Market Leadership Award by Air Transport World (ATW) ï‚ · Transport Company of Excellence Award by Ports World Sdn. Bhd ï‚ · Asia’s Top 200 â€Å"Best Under A Billion† Companies by Forbes Asia ï‚ · RHB AirAsia Credit Card by Superbrands ï‚ · Best Chip Program for MasterCard Marketing Leadership Award 2005 by MasterCard Year 2004 ï‚ · Asia Pacific Low Cost Airline of the Year 2004 by Centre for Asia Pacific Aviation (CAPA) ï‚ · Asia Pacific Aviation Executive of the Year 2004 awarded to Tony Fernandes, Group CEO by Centre for Asia Pacific Aviation (CAPA) ï‚ · Asia Pacific Low Cost Advertising Award for Best Asia Pacific / Middle East Low Cost Airline Print Advertisement 2004 by Centre for Asia Pacific Aviation (CAPA) ï‚ · Asia’s Best Managed Company in the Airlines and Aviation Sector by Euromoney ï‚ · Best Newly Listed Company (3rd place) by Euromoney ï‚ · Triple A Regional Award for Best Airline IPO for 2004 by The Asset Magazine ï‚ · Best IPO of the Year by The Edge Singapore ï‚ · 25 Stars of Asia honoree listing (Tony Fernandes) by Business Week ï‚ · Best Uniform’ for Miss Airlines International Contest 2004 5th China Air Show, Zhuhai ï‚ · Market Leadership Award, 2005 Airline Achievement Awards by Air Transport World Magazine Year 2003 ï‚ · Developing Airline of the Year 2003 by Airfinance Journal ï‚ · CEO of the Year (Tony Fernandes) by Business Times and American Express ï‚ · CIO Top 100 Honoree for excellence in strategic IT deployment ï‚ · Obtained Malaysian Superbrands status by Superbrands International e) SWOT Analysis for AirAsia Strengths, Weaknesses, Opportunities and Threats Analysis for AirAsia Strengths Air Asia has a very strong management team with strong links with governments and airline industry leaders. This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example, Shin Corp (formerly owned by the family of former Thai Prime Minister – Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has helped AirAsia to open up and capture a sizeable market in Thailand. With their strong working relationship with Airbus, they managed to get big discount for aircraft purchase which is also more fuel efficient compared to Boeing 737 planes which is being used by many other airlines The management team is also very good in strategy formulation and execution. The strategy that they have formulated at the beginnings was a clever blend of proven strategies by other low cost airlines is US and Europe. They are Ryanair’s operational strategy (no frills, landing in seconda ry airport), Southwest’s people strategy (employee comes first) and Easyjet’s branding strategy (linking with other service providers like hotels, car rental). AirAsia’s brand name is well established in Asia Pacific. Besides the normal print media advertising & promotions, AirAsia’s top management also capitalized on promotions through news by being very â€Å"media friendly† and freely sharing the latest information on Air Asia as well as the airline industry. Their partnership with other service providers such as hotels and hostels, car rental firms, hospitals (medical tourism), Citibank (AirAsia Citibank card) has created a very unique image among travelers. Alliance with Galileo GDS (Global Distribution System) that enables travel agents from around the  world to check flight details and make bookings have also contributed to their string brand name. Air Asia’s local presence in few countries such as Indonesia (Indonesia AirAsia) and Thailand (Thai AirAsia) have successfully â€Å"elevated† the brand to become a regional brand beyond just Malaysia. The links with Manchester United (one of the world’s most famous football teams) and AT&T Williams Formula On e team have further boosted their image to a greater extend beyond just the this region AirAsia is the low cost leader in Asia. With the help of AirAsia Academy, AirAsia has successfully created a â€Å"low-cost airline mentality† among their workforce. The workforce is very flexible and high committed and very critical in making AirAsia the lowest cost airline in Asia. The excellent utilization of IT have directly contributed to their promotional activities (email alerts and desktop widget which was jointly developed with Microsoft for new promotions), brand building exercise (with over 3 million hits per month and on the most widely surfed booking engines in the world) as well keep the cost low by enabling direct purchase of tickets by consumer thus saving on airline agent fees Weaknesses Air Asia does not have its own maintenance, repair and overhaul (MRO) facility. It may be a good strategy when they first started with only Malaysia as the hub and few planes to maintain. But now, with few hubs (Malaysia, Thailand and Indonesia) and over 100 planes currently owned and about another 100 planes to be received in the next few years, AirAsia have to ensure proper and continuous maintenance of the planes which will also help to keep the overall costs low. It is a competitive disadvantage not to have its own MRO facility AirAsia receives a lot complaints from customers on their service. Examples of complaints are around flight delays, being charged for a lot of things and not able to change flight or get a refund if customers could not make it. Good customer service and management is critical especially when competition is getting intense. Opportunities There are 2 major events that are taking place now or going to take place in less than 6 months from now. First, is the ever increasing oil price. Second, is the â€Å"ASEAN Open Skies† agreement that has been reached. The  increasing oil price at the first glance may appear like a threat for AirAsia. But being a low cost leader, AirAsia an upper hand because its cost will be still the lowest among all the regional airlines. Thus, AirAsia has a great opportunity to capture some of the existing customers of full service and other low cost airline’s customers. However, there will be also some reduction in overall travel especially by casual or budget travellers. The â€Å"ASEAN Open Skies† allows unlimited flights among ASEAN’s regional air carriers beginning December 2008. This will definitely increase the competition among the regional airlines. However, with the â€Å"first mover† advantage as well as its strengths in management, strategy formulation, strategy execution, strong brand and â€Å"low-cost† culture among its workforce, this agreement can be seen as more of an opportunity. There is also some opportunity to partner with other low cost airlines as Virgin to tap into their existing strengths or competitive advantages such as brand name, landing rights and landing slots (time to land). The population of Asian middle class will be reaching almost 700 million by 2010. This creates a larger market and a huge opportunity for all low cost airlines in this region including AirAsia. Threats Certain rates like airport departure, security charges and landing charges are beyond the control of airline operators and this is a threat to all airlines especially low cost airlines which tries to keep their cost as low as possible. For example, Changi airport in Singapore charges SGD21 for every person who departs from Singapore. AirAsia’s profit margin is about 30% and this has already attracted many competitors. Most of the full service airlines have or planning to create a low cost subsidiary to compete directly with AirAsia. For example, Singapore Airlines has created a low cost carrier Tiger Airways. f) Conclusion AirAsia will be the best airline company as they provide the cheapest price for tickets and granting everyone the affordability to fly around the world. As travelling via aircraft are becoming the norm these days, especially  during vacation time, the low cost airline are always the target for travellers and thus, aiming to be the best among the rest will prove profitable in the future. To make the company better, AirAsiawas recommended via surveys to provide more choices of foods and drinks in order to reach thesatisfaction of passengers. In addition, AirAsia can certainly benefit fromthe increment of luggage allowance to 20 Kg to the passengers, if the upgrade do took place.Furthermore, a good leadership style can affect the entire company in a good way andmotivate employees to be more creative and innovate. With the motivation and innovation, consumers believe that AirAsia can be untouchable in the low cost airline scene and strive towards becoming the world best airline company . Tony Fernandes innovative and out of the box thinking led him into creating the current best low cost airline in the world. This shows the quality he possesses and the vision he owned. Dethroning AirAsia as the world’s best low cost carrier would be a monumental task for others because of its credibility alone. I hope AirAsia will remain the best in the future and will not be too complacent with their feat. As a last note, hopefully incidents such as the recent MH370 that occurred to MAS can be avoided, especially to a Malaysia-owned airline. Reference Website 1) http://www.slideshare.net/SM3027/air-asia-presentation 2) http://airlines-malaysia.com/tag/history-of-airasia/ 3) https://www.airasiamegastore.com/smart-travel-tips/the-story-of-airasia-aircrafts 4) https://www.inkling.com/read/contemporary-strategy-analysis-grant-7th/case-9/the-history-of-airasia

Thursday, January 9, 2020

Introducing Samples Essay for Ielts

Introducing Samples Essay for Ielts Samples Essay for Ielts Features The UG admission essay must describe your school education and the way that it will be beneficial in learning the program which you are choosing. When you surf our site for recommendations that might help you write your own essay, you will discover many helpful tips. Have a peek at these sample questions. Every test-taker dreams of becoming inside details on the latest test questions. There's, naturally, a limit on the range of pages even our very best writers can produce with a pressing deadline, but usually, we figure out how to satisfy all the clients seeking urgent assistance. Custom writing means a severe company with high standards. There are then more lessons on these pages for various varieties of essay and various questions, with a lot of ideas and strategies for achieving a high score. This amazing website, including experienced business for 9 decades, is one of the primary pharmacies on the web. Certainly, money has an important role in our lives. Hence, it's said, marry for money is right in some degree. So, for many, it may appear appropriate to marry for money as opposed to love. To a lot of folks, it's appropriate to marry for money instead of love. The Argument About Samples Essay for Ielts Here it is possible to find a group of band 9 essay samples. For countries in Europe, IELTS is really the most preferred selection. Really Amazing costs NO PRESCRIPTION REQUIRED! If you're more inclined towards the standard paper-pen pattern of learning, IELTS will be useful to go with. Practice makes perfect in regards to IELTS Writing. It's possible for you to take my online IELTS Writing Practice Test anywhere on the planet and find a score, corrections, and feedback in only two days. There are lots of factors which can help you determine whether to take IELTS or TOEFL. IELTS is necessary for entry to university in the united kingdom and other nations. Take a look at the questions and become familiarized with topics you would get on the actual exam. Furthermore, you will need BOTH exam abilities and language skills, learn more within this tutorial. It's strongly recommended that you take a diagnostic test for both the exams and after that choose the basis of your adaptability and scores. Your writing also needs to be very simple to read and all facets of it are managed properly as a way to guarantee Coherence and Cohesion. In addition, the writer has a propensity to be repetitive. Among the biggest mistakes you can create in task 1 is including all of the info you see. Each one of your wishes about the order matters for the writers. In case you have any questions, I would like to know below. Despite the fact that you pay for homework, we provide those options at no cost. The participants want to talk about the tow opinions and after that provide an honest view on them. Thus, the expression, marry for money appears appropriate, in some degree, at least. Following that, you have to state your agreement or disagreement in extent regarding the opinions. Within this essay, two opposing opinions want to get discussed. There'll be two opinions presented in these sorts of questions. An important relief for those candidates who don't have a good or a legible hand-writing. Thus job prospects are rather important. Write a letter explaining why you'd be beneficial for the job.

Wednesday, January 1, 2020

Sigmund Freud Exploring The Human Psyche - 1723 Words

Sigmund Freud: Exploring the Human Psyche Caroline Zapert Senior division Historical paper 1511 words Sigmund Freud was a thinker whose exploration of the human psyche helps us, as human beings, to understand why our lives and relationships make us feel the way we do. He tells why life is hard, how to cope, and sought answers as to how modern civilization came to be. His studies spurred from his own anxiety-ridden life. Born into a middle-class Jewish family in 1856 (McLeod), Freud found himself in the midst of the Nazi invasion of Austria when he delved into the discipline that would ultimately make his name: a new psychological medicine called psychoanalysis. He was deeply devoted to the cause of promoting this new field, which was especially risky because he was seen as a figure set out to destroy the most sacred notions of Christianity. Most theories are specialized but Freud’s view is a theory of everything, encompassing just about everything that matters: day-to-day life, child development, mental illness, religion, war, and love. So much of how we perceive the present rests on the ideas of Freud. Regardless of interpretation, we live in a world monumentally altered by Sigmund Freud. He is not known for any single discovery: instead, he is known for the development of an encompassing theory of mind that developed over the span of many decades. At the core of his beliefs was a set of claims that define a man’s intellectual importance. The three mainShow MoreRelatedPsychological Doubling Frankenstein1611 Words   |  7 Pagesliterary device helps further character development while also bringing out the evil behind a seemingly innocent character in a novel. According to Sigmund Freud the manifestation that is made up of a characters hidden desires and wants is called the shadow self. He also believes that between the twins like characters there is always one evil twin. Freud says that the evil twin is most often followed by some kind disease or sickness as a symbol of corruption and plague for hell. In most literatureRead MoreDreams Are Interpreted Differently By People1557 Words   |  7 PagesFabricio Gomez Instructor: Maggie Sachse-Skidd Course: Introduction to Psychology/Psych 111 April 26, 2016 Dreams Dreams are interpreted differently by people, from time to time it won t have any importance in human life . However, in other occasions a dream could influence a personal life. Feelings can be a powerful tool to affect a person with their dreams. Anger, happiness, and sadness are the most influential feelings in my point of view. The majority of dreams are forgotten; They influenceRead MoreNeo Analytic And Ego Aspects Of Personality Theory Essay1536 Words   |  7 Pagesto turn away from their spiritual faith. The origins of Neo-Analytic and Ego Aspects approach to personality theory can be found within Freud’s psychoanalytic personality theory. Freud was one of the first theorist exploring the origin of personality. He defined personality as resulting from three aspects within the human mind, the id, ego and the superego. As more theorist began to emerge in the field of personality analysis, several of Freud’s theories were revised. Neo-Analytic and Ego AspectsRead MoreThis Paper Will Prove That Sigmund Freud Theory Of John1646 Words   |  7 Pageswill prove that Sigmund Freud theory of John Keats’s poem â€Å"Ode on Melancholy† is flawed. Demonstrated through quotations and additional sources by scholarly articles, Freud’s idea of Freudian criticism will be highlighted as the key point. To understand Freudian criticism one must understand psychoanalytic criticism. Psychoanalysis of literature is the psychoanalysis of the author or a character in each work. Psychoanalytic criticism implements the methods of reading employed by Freud and later theoristsRead MorePsychoanalytic Theory : Psychoanalytic And Psychoanalytic Perspective Essay1300 Words   |  6 Pagesis the outlook that behavior and personality are effected by the conflict between one’s inner dreams n and expectation of society. Most of this conflict occurs in unconscious, which is outside the knowledge of an individual. Renowned psychologist, Freud established the psychoanalytic theory as an explanation for perplexed phenomena such as the meaning behind dreams, slips of the tongue, and behavioral reflex reactions to stressful situations. The unconscious is a primary focus in psychoanalytic theoryRead MoreFreuds Theory of Psychosexual Development Essay1779 Words   |  8 Pagesdiscovering general principles and exploring specific cases. There have been numerous developments of psychology thanks to the magnificent works of Jean Piaget, Lawrence Kohlberg, and Sigm und Freud. Each discovery has its own point of view; Piaget’s theory of Cognitive Development point was made for parents and teachers challenge the childs abilities, Kohlberg’s theory of Moral Development was based on the understandings of moral concepts such as justice, rights, equality and human welfare. The Freuds TheoryRead MoreSigmund Freud s Psychoanalysis Theory2380 Words   |  10 Pages Contemporaries of Sigmund Freud’s Psychoanalysis Theory Kevin Stout Florida Institute of Technology Abstract Sigmund Freud created psychoanalysis, a system through which an expert unloads oblivious clashes in light of the free affiliations, dreams and dreams of the patient. Psychoanalytic hypothesis is a strategy for exploring and treating identity issue and is utilized as a part of psychotherapy. Included in this hypothesis is the way to go that things that happenRead MoreSigmund Freud s Theory Of Psychoanalysis2367 Words   |  10 Pages Sigmund Freud created psychoanalysis, a system through which an expert unloads oblivious clashes in light of the free affiliations, dreams and dreams of the patient. Psychoanalytic hypothesis is a strategy for exploring and treating identity issue and is utilized as a part of psychotherapy. Included in this hypothesis is the way to go that things that happen to individuals amid adolescence can add to the way they later capacity as grown-ups (Gay, 1998). Freud s psychodynamic methodology has promptedRead MoreSigmund Freud Ideology2321 Words   |  10 PagesSigmund Freud explored many new concepts in the human mind during his lifetime. He was the scholar who discovered an immense new realm of the mind, the unconscious. He was the philosopher who identified childhood experience, not racial destiny or family fate, as the vessel of character, and he is the therapist who invented a specific form of treatment for mentally ill people, psychoanalysis. This advanced the revolutionary notion that actual diagnosable diseases can be cured by a technology thatRead MoreJungian Theories Essay1301 Words   |  6 PagesCarl Jung was a Swedish psychiatrist and a psychologist. And during his 86 years of life, from1875 to 1961 developed the analytical psychology. He based his theories on the works of his close friend and mentor Sigmund Freud: the psychoanalytical theories. Early on in his career Jung followed Freud and supported his theories, but as Jung found aspects of Freuds theories that he found disagreements with, Jung parted and formulated his own (Anthony). In turn, his theories would go beyond psychology and