Coursework Stories

Coursework Stories Coursework Stories Coursework Stories: Prepare Yourself Sooner or later, you will obviously be assigned with the task of coursework stories writing. This is an inseparable part of any studying process and diploma receiving. That is why in order not to be taken aback by coursework stories writing it is recommended to prepare yourself before it. Thus, coursework stories are those to be similar with simple essays writing, however, at this point, it should be stressed that the research is made much more thoroughly for coursework stories writing than for essay writing. The length of the work is much longer than that one of essay; that is why you have to present more information in it. The deepness of examining the subject of coursework stories also differs from that one of essay. The topic should be examined inside out and be fully disclosed in coursework stories writing: Assess Information In Your Coursework Stories However, you do not only have to present the information, which you have gathered with the help of conducting the research. Your own assessment of the topic is what your professor will look for in your coursework stories writing. Hypothesis, findings, conclusions, which you have made on your own are those to be included into your work. Without them, your coursework stories loose scientific value and become a simple rephrase of the information, which you have plagiarized from other authors. Coursework Structure and Story Writing Formatting The structure of your coursework is similar to the structure of essay: an introduction, a discussion, a conclusion. However, each of the sections has to be extended with more data as the length of coursework stories differs a lot from the length of essays. There is one more thing, which helps you to prepare yourself to coursework stories writing. This thing is called custom writing service. Within any custom writing you can find a lot of useful information devoted to the subject of coursework stories writing. Useful articles, which are full of tips and pieces of advice, are waiting for you within the measures of our custom writing site as well. Custom Coursework Writing Services Apart from presenting our customers with information, we are also ready to support our customers at any stage of their coursework stories writing. If you are going to have some difficulties with either introduction or conclusion, we are ready to assist you. Contact our custom writing representative and ask any question, which disturbs you concerning your coursework stories writing, and you are going to get professional help you are in need of immediately. Read also: Dissertation Paper Dissertation Expert APA Thesis Term Schools Papers about Gospel Music Term Papers Medieval Knights

30 Prompts for a Persuasive Paragraph, Essay, or Speech

30 Prompts for a Persuasive Paragraph, Essay, or Speech When considering topics  for a persuasive paragraph, essay, or speech, focus on those that genuinely interest you and that you know something about.  Any one of the 30 issues listed here may serve as a good starting point, but feel free to adapt the topic to meet the needs and concerns of your audience.   30 Persuasive Writing Topics In an essay or speech addressed to your boss, explain why you deserve a raise in pay. Be sure to provide specific information to justify the proposed pay increase.Some people dismiss science fiction or fantasy as a purely juvenile form of amusement, an escape from problems and issues in the real world. Referring to one or more particular books, movies, or television programs, explain why you agree or disagree with this observationWhen the Credit Card Accountability, Responsibility, and Disclosure Act was put into practice in 2010, it limited the ability of anyone under the age of 21 to qualify for a credit card. Explain why you support or oppose the restrictions that have been placed on students access to credit cardsThough texting is a valuable way of communicating, some people spend too much time sending messages by phone instead of interacting with others face to face. Addressing an  audience  of your peers, explain why you agree or disagree with this observation.Most of the s o-called reality programs on television are highly artificial and bear little resemblance to real life. Drawing on one or more specific programs for your examples, explain why you agree or disagree with this observation Online learning is not only convenient for students and teachers but often more effective than traditional classroom instruction. Addressing an audience of your peers, explain why you agree or disagree with this observationSome educators favor replacing the letter-grade method of evaluating student performance with a pass-fail grading system. Explain why you support or oppose such a change, drawing on examples from your own experience in school or collegeLaws should be enacted to restrict the bonuses that can be given to the CEOs of companies that are debt-ridden and losing money. With reference to one or more specific companies, explain why you agree or disagree with this proposalTeachers and administrators in many American schools are now authorized to conduct random inspections of students lockers and backpacks. Explain why you support or oppose this practiceExplain why you do or do not favor a major reform of English spelling so that each sound is represented by only one letter o r one combination of letters ï » ¿Because electric cars are costly and dont do enough to protect the environment, the government should eliminate subsidies and incentives for manufacturers and consumers of these vehicles. With reference to at least one particular vehicle that has been supported by federal subsidies, explain why you agree or disagree with this proposalTo save fuel and money, Friday classes should be eliminated on campus and a four-day work week implemented for all employees. With reference to the effects of reduced schedules at other schools or colleges, explain why you support or oppose this planIn a speech or essay directed at a younger friend or family member, explain why dropping out of high school to take a job before graduation is or is not a good ideaExplain why you do or not favor the enforcement of a mandatory retirement age so that more job opportunities can be created for young peopleNot all recycling projects are cost-effective. Explain why you agree or disagree with the principle th at any community recycling project must turn a profit or at least pay for itself In a speech or essay addressed to the head of your school or college, explain why snack and soda vending machines should or should not be removed from all classroom buildings on your campusOver the past 20 years, more and more public schools have implemented policies requiring students to wear uniforms. Explain why you support or oppose mandated school uniformsThe city council is now considering a proposal to allow construction of a shelter for homeless individuals and families. The proposed site for the homeless shelter is adjacent to your campus. Explain why you support or oppose this proposalResearch has shown that a short afternoon nap can promote physical well-being and improve mood and memory. Explain why you support or oppose a proposal to adjust schedules so that napping will be encouraged at your school or workplace, even if this means a longer work dayMany states now require proof of U.S. citizenship before admitting a student to a public college or university. Explain why you support or oppose this requirement Rather than lay off workers in bad economic times, some companies have chosen to reduce the length of the work week (while also reducing pay) for all employees. Explain why you support or oppose a shorter work weekThe introduction of new digital technologies has radically altered peoples reading habits over the past 25 years. In light of this change, explain why students should or should not be required to read lengthy textbooks and novels in their classesIn some school districts, children are bused to schools outside their neighborhood in an effort to achieve diversity. Explain whether you favor or oppose compulsory busing of schoolchildren.Explain why doctors and school nurses should or should not be allowed to prescribe contraceptives to children under the age of 16Your state legislature is now considering a proposal to allow drinking by 18- to 20-year-olds after they have completed an alcohol education program. Explain why you support or oppose this proposalSome school authoritie s have the power to remove from libraries and classrooms any books that they consider inappropriate for children or teens. Pointing to specific examples of how this power has been exercised, explain why you support or oppose this form of censorship To reduce unemployment among young people, legislation has been introduced to repeal all minimum-wage laws. Explain why you support or oppose such legislationThere have recently been movements to boycott products imported from countries that tolerate the exploitation of underage workers. Using specific examples, explain why you support or oppose such boycottsIn your school or college, instructors have the right to ban cell phones (or mobiles) in their classrooms. Explain why you favor or oppose such a banIn some cities, traffic congestion has been reduced by the creation of toll zones. Explain why you do or do not favor the imposition of mandatory fees on drivers in your city.

Critical Infrastructure Protection Essay Example | Topics and Well Written Essays - 750 words

Critical Infrastructure Protection - Essay Example c. Responsibilities-This particular unit performs various responsibilities pertaining to cross sector leadership and overarching leadership. The unit is also responsible for addressing all those broad complexities in relation to the federal system of the government (GAO, 2011; Homeland Security, 2009). 2. Explain what Critical Infrastructure Protection (CIP) initiatives are, what are protected, and the methods used to protect our assets CIP is referred to as a concept which signifies the responses that are made to tackle serious incidents involving the critical infrastructure in a particular region. In the concerned article of Government Accountability Office (GAO), CIP initiatives are: all round cyber security guidance in seven most vital sectors i.e. material, nuclear reactors, banking and finance, health care, information technology, water and solid wastes. The broad initiatives being rendered by CIP are specifically meant for protecting the above mentioned broad sectors. The meth ods used for protecting the assets included unique operations that mainly consisted of risk alterations (GAO, 2011; Homeland Security, 2009). 3. ... critical infrastructure. In relation to maintenance of critical infrastructure, the IS professionals need to consider the aspects of cyber security to a very large extent. Ensuring cyber security requirement of high level of technical knowhow inculcates accelerated level of critical thinking for analyzing the broad aspects of cyber security. The online atmosphere also consists of numerous amounts of hackers and malicious users who perform different illicit and unauthenticated activities in the web. They are also responsible for misinterpretation of facts and figures and gathers authenticated and restrictive information for the sole purpose of misuse. IS professional need to be well aware of such entities (GAO, 2011; Homeland Security, 2009). 4. Evaluate the Effectiveness of IS Professionals In Regard To Protecting the U.S.’S Critical Infrastructure The contributions of IS professionals in relation to protection of U.S.’s critical infrastructure is ideal in the context o f infrastructural development. The IS professional have greatly utilized the broad aspects of cyber security guidance in an in depth manner. This concept has been utilized not only in national but also in the international context, which is one of the broadest contributions that is served from the part of the IS professionals. In addition, they are also serving various purposes pertaining to the factors associated with improving the current Federal system in the U.S. All the activities reflecting from the parts of IS professionals aimed at a particular objective i.e. diversification of the infrastructural facilities and improving it thereby. The IS professionals are also responsible for improving the federal information systems, which is being carried out in alliance with National

Social Media and Technology in Learning Research Paper

Social Media and Technology in Learning - Research Paper Example It has been argued that instead of removing the social media from the learning process, it should be merged with technological tools to enhance the learning experience of the learners who are already enthusiastic about the use of social media (Blankenship 39). On the other hand, opponents of the use of social media in the classroom have argued that it would be distractive to the leaning process (Ahn 147). Nonetheless, it has been revealed that combination of technology and social media and effective use of these technologies will enhance the learning experience of students and promote their creative thinking, participation, collaboration and sharing of ideas (Hsiu-Ting and Yuen 712). In the light of these arguments, this research paper gives a critical analysis and discussion of the combination of technology and social media in education. The view of the research paper is to demonstrate that it is possible to achieve an effective combination of these technologies to promote the learn ing processes and achievement of learning outcomes by students in the most effective and efficient manner. Enhanced Communication in Education Processes Research findings have revealed that over 80% of learners in tertiary education are active users of social media networks (Markauskaite 80). More importantly, it has been demonstrated that more than half of the social networking site users use these sites as tools which promote communication during learning process (Tay and Matthew 156). Because technology and education applications including online information resources are used within the education system and supported by the curriculum, it is thus arguable that technology should be combined with social networking for more enhanced learning processes. The communications which have been registered among students who use social networking sites include posts on Facebook walls on educational activities among learners (Wankel 254). Additionally, social blogs have been created where st udents post questions and thus seek for assistance from other students which eventually promotes the learning process (Ahn 148). Such application demonstrates the combination of technological tools such as the internet and social networking for effective communication of educational material. Social networking sites such as Facebook and Twitter have been used by learners to post links to group websites, wikis and blogs in which educational material is shared and information of studies exchanged effectively (Markauskaite 79). The communication which social media reveals among peers with the same educational interests thus reveal that information and communication technology can be combined with social media to enhance a more efficient and effective communication process. It has been further found that within higher learning institutions, learners connect with each other through social media with a view of tracking the education activities such as classes, projects, lab work, assignme nt and seminars (Blankenship 40). Furthermore, student representatives within a class have been said to be active communicators of education activities and programs to learners via posts on Facebook and Twits (Markauskaite 78). Nonetheless, it has been argued that the communication which is demonstrated within social media is less education and more social and as a result it cannot warrant its application within the educat

Is Important To Study The Media Consumption?

Is Important To Study The Media Consumption? What is the media, why is it important to study the media and does it have an impact and can it change the way we think and behave? These are questions that are important in the study of the media industry. The media is a communication tool that is used to transfer messages to the general public. There are many types of media, for example the radio, television, newspapers and etc. Its important to be media literate as the media can be used to change and leave a lasting impact on an individual. The media is one of the most powerful tools that have been created. The media plays a vital role in an individuals perspective on political, economic and socio-cultural issues. According to Bazalgette Media studies open up your understanding of how things work, how people become informed or misinformed and how the myths and ideologies that govern all our lives are created and sustained. (Bazalgette, 2000). The media continually changes and evolves, the term media studies means different courses priorities different media; different theories and different learning outcomes (Bazalgette, 2000). Since this subject is still new there are a lot of disagreements on how media should be interpreted and it is also a hybrid subject as the idea that it came about comes from a variety of sources (Bazalgette, 2000). Media studies is also considered an academic discipline as it binds the different types of hybrid disciplines such as semiotics, structuralism, sociolinguistics and a lot more and th ere are no limits to an individual as how to analyze the media. The analysis of media is very important for this particular subject. Media studies are normally associated with the English language subject and also English Literature. However the difference is rather apparent and media studies courses uses economics, politics, psychology and sociology perspectives as ways to understand the media as well as requirements to consider texts from different contrasting perspectives. The English subject on the other hand, deals with reading and writing skills as well critical analysis. Bazalgette goes on to state that media studies are essentially political, it is political to ask questions like who owns a certain media and why (Bazalgette, 2000). This is known as media ownership, the individual consuming the media needs to have knowledge about who owns what media. Is it owned by an individual, a small firm or a large conglomeration? The understanding of what is studied and why it is studied is a very important topic in media studies. According to Bazalgetee there are five reasonings, the first is popularity. Why is there a certain game show, movie, song, or computer game studied more that another is simply because a lot if people like them (Bazalgetee,2000). This shows how audiences are manipulated and what the preferred media is. Second is exemplification, which means worthiness of study. It is characteristic of media studies that it tests and reviews its own theories, asking students to consider a range of examples and then to figure out not only the usefulness of a theory but also its limitations (Bazalgette, 2000). The third is notoriety, which helps us analyze media text in the contexts of social, political and culture. Most of these are controversial documentaries, movies or songs etc. The fourth is turning point, where selected text as stated in the previous point, can be significant without being notorio us. The final reason is aesthetic value, is a way of picking out important meanings from a text and making judgements. Important influences in media studies are self and experience in a mediated world. The self is seen as a product of the symbolic systems which precede it (Thompson, 1995). Identity and capacity to make sense of the world around us is said to be an outcome of a symbolic project. Controversies to how the media construct our personal lives and the role it plays as well as the views of the world about it (Thompson, 1995). Studying the media is also a very good way to understand the different jobs in the media industries and how these works are changing. The film and broadcasting industries have been predicted to face a shortage of skills it the time to come and therefore will be in need of people who are literate about the media Media study is a course that is rather challenging and it will somehow make a difference in our lives. It gives us the power of choice as well as questioning (Bazalgette, 2000). The media is like history as it interprets the past to show us what has gone into making us what we are now It also helps us to understand the workings of our world and it helps us use our critical thinking skills as well as helping us definite how we communicate with others help us determine the cultural fabric of our lives and it helps us interpret our world and its values and ideas brings us political and ideological messages continuously and like technology, the media always adopt the leading edge of modern technological innovation. As we have understood why its important to study the media, we also need to look at how the media is studied. There are two different schools of thought, one being American and the other European. Sinclair states that European and American theories are identified as application to media and communications. They are differences between these two and the European is characterized as interpretive and holistic in scope and American as empirical and micro (Sinclair, 2002). What this means is that we can study the media according to either the American way or the European way, but the outcome of the study would be different. The European way relays heavily interpretive and holistic in scope that is taking a macro-perspective, looking down on society on a whole (Sinclair, 2002). It exists most often in the sociopolitical stance of Marxists. This school of thought originated from the Frankfurt School, a group of Marxist based at Frankfurt in Germany, who had developed their critical theory. This theory is now usually called cultural Marxism or Western Marxism (Sinclair, 2002). Western Marxism is said to incorporate semiology and structuralism in the media and Ideological Critique argues that the media induce misunderstanding (Sinclair, 2002). The British were seeking to reconcile traditional British Marxism, which had little conception of culture at all with a theoretical critique of the media (Sinclair, 2002). In 1960 the University of Birmingham established a Center for Contemporary Cultural Studies and taught a combination of literary criticism and Marxist sociology. The Birmingham School emphasized the significance of media images and representations within the context of social and political conflicts. Political Economy studies the production and distribution of media content, It does not argue that media content under capitalism is ideological but somehow had assume that audiences fall under the ideological influence. The American way is of direct observation and controlled measurable occurrences. The American Empiricism defines content analysis as a systematic and quantifiable method to describe and analyze the meaning of the media messages (Sinclair, 2002). Harold Lesswell (1948) said that a convenient way to describe communication is to answer these questions, who, says what, through which channel, to whom, with what effect? Through this model we can study the way messages are transferred and to whom. Textual analysis is a way of gathering and analyzing information in academic research, it is also a way to approach media texts to try to understand their meanings (McKee, 2001). Content analysis breaks down the components of a program or newspaper into units which you are able to count them and replicates can be done. Semiotic analysis on the other hand, breaks down different elements of a text and labels them. In media studies, there is never a claim to whether a text is an accurate or inaccurate representation of reality. This means there is never a single correct way of any text (McKee, 2001). The text is likely to be interpreted through genre, the different codes producers and audiences communicated with and context, which is divide into 3 levels, the rest of the text, the genre of the text, the winder public context in which a text is circulated (McKee, 2001). Since there is no correct way of interpreting a text we need to learn how to understand media text and the world of rea lity. One way is by understanding the elements of language and culture, the form and context that shape the meanings that are available to us.

Airasia Essay

Introduction AirAsia originally was founded by government and on 2 December 2001 was bought byTonyFernandes. AirAsia was established in year 1993. AirAsia has travel around the earthandascend to become the world’s best in year 2001. AirAsia continues to spread out the way for low-cost aviation through the innovation, efficient and passionate approach to businesswith a route a network that extent through over 20 countries. There are some companieswhich link withAirAsia such as AirAsia X, Thai AirAsia, Philippines’ AirAsia Inc., AirAsiaJapan and Indonesia. In addition, for the vision part in AirAsia, AirAsia aims to be the largest low cost airlinein Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. While for the mission of AirAsia, AirAsia wants to be the best airlinecompany to work whereby employees are treated as part of the big family. Besides, AirAsiatry to maintain the lowest cost hence everyone can fly with AirAsia. Highes t quality product,embracing technology to lower the cost and improvement in service levels will be maintained by the AirAsia airline also. Lastly, create a globally recognized ASEAN brand will be the mission part of AirAsia In the values part, AirAsia will implement through the following key strategies which are: Safety Low fare, no frills Lean distribution system Point to point network High aircraft utilization Streamline operation The loyalty programmed of AirAsia will be â€Å"BIG†. BIG was known as the kind global programmed where can earn BIG Points to redeem â€Å"free airline flight†. Members can enjoythe preference booking, special offers and discount as an AirAsia BIG dedication member interm and condition apply. (AirAsia, 2013). a) Name Air Asia Malaysia Branch Alor Star Lot 20, Lapangan Terbang Sultan Abdul Halim 06200 Kepala Batas, Alor Star, Kedah Bintulu Lot GL.14, Public Concourse, Terminal Building Bintulu Airport 97000 Bintulu, Sarawak Kuala Lumpur LCC Terminal, Jalan KLIA S3, Southern Support Zone Kuala Lumpur International Airport 64000 Sepang, Selangor Darul Ehsan Kota Bharu Ground Floor, Lapangan Terbang Sultan Ismail Petra 16100 Pengkalan Chepa, Kota Bharu, Kelantan Darul Naim Kota Kinabalu Ground Floor, Terminal 2, Kota Kinabalu International Airport Old Airport Road, Tanjung Aru 88100 Kota Kinabalu, Sabah Kuching Ground Floor, Kuching International Airport 93756 Kuching, Sarawak Kuala Terengganu Lot No. 15 & 17, Terminal Building , Sultan Mahmud Airport 21300 Kuala Terengganu, Terengganu Labuan Level 1, Labuan Airport Terminal 87008 Wilayah Persekutuan, Labuan Langkawi Langkawi International Airport 07100 Padang Mat Sirat, Langkawi Miri 1st Floor, Miri Airport 98000 Miri, Sarawak Penang Lot 3, Departure Concourse, Penang International Airport 11900 Bayan Lepas, Pulau Pinang Sandakan Lot 1 & 2, 1st Floor, Terminal Building, Sandakan Airport 90719 Sandakan, Sabah Sibu 1st Floor, Main Terminal Building, Sibu Airport 96000 Sibu, Sarawak Tawau FL 4, 1st Floor, Tawau Airport Building, Jalan Apas-Balung 91100 Tawau, Sabah Senai GL 13 Sultan Ismail Airport 81250 Johor Bahru, Johor Contact +603 8775 4000 600 85 8888 (AirAsia X Premium Line) Founder Background TONY FERNANDES Group Chief Executive Officer Tan Sri Dr. Tony Fernandes has a personal credo – â€Å"Believe the unbelievable. Dream the impossible. Never take no for an answer.† He studied at Epsom College, UK, and the London School of Economics and qualified as an Associate Member of the Association of Chartered Certified Accountants in 1991. He became a Fellow Member in 1996. He was admitted as a member of the Institute of Chartered Accountants in England and Wales (ICAEW) in 2008. Tony has been the Group CEO of AirAsia since December 2001. Prior to AirAsia, he was the Financial Controller of Virgin Communications London before joining Warner Music International London in 1989. He was promoted to Managing Director, Warner Music Malaysia in 1992 and to Regional Managing Director, Warner Music South East Asia in 1996. In 1999, he became the Vice President of Warner Music South East Asia. Tony’s many awards include: Honor of the Commander of the Order of the British Empire, conferred by Her Majesty Queen El izabeth II in 2011 for services to promote commercial and educational links between the UK and Malaysia. In 2010, the French government had conferred on him the award of Officer of the Legion d’Honneur, the highest award that can be conferred on a non-French national. He was named as one of the world’s 100 most creative people in business for 2011 by New York-based business magazine Fast Company, and awarded the Inaugural ‘Travel Business Leaders Award’ winner by CNBC. Dato’ Kamarudin Meranun Dato’ Kamarudin is the co-founder of Tune Group. He is also the Deputy Group Chief Executive Director of AirAsia since December 2001. Prior to joining Tune Group and AirAsia, Dato’ Kamarudin worked in Arab-Malaysian Merchant Bank from 1988 to 1993 as a Portfolio Manager, managing both institutional and high net-worth individual clients’ investment funds. In 1994, he was appointed Executive Director of Innosabah Capital Management Sdn Bhd, a subsidiary of Innosabah Securities Sdn Bhd. He subsequently acquired the shares of its joint venture partner of Innosabah Capital Management Sdn Bhd, which was later renamed Intrinsic Capital Management Sdn Bhd. Dato’ Kamarudin received a Diploma in Actuarial Science from University Technology MARA (UiTM) and was named the â€Å"Best Actuarial Student† by the Life Insurance Institute of Malaysia in 1983. He received a B.Sc. degree with Distinction (Magna Cum Laude) majoring in Finance in 1986, and an MBA in 1987 from Central Michigan University. History AirAsia was established in 1994 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate, DRB-Hicom. On 2 December 2001, the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes’ company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around, producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as MYR 1 (US$0.27). In 2003, AirAsia opened a second hub at Senai International Airport in Johor Bahru near Singapore and launched its first international flight to Bangkok. AirAsia has since started a Thai subsidiary, added Singapore itself to the destination list, and started flights to Indonesia. Flights to Macau began in June 2004, and flights to mainland China (Xiamen) and the Philip pines (Manila) in April 2005. Flights to Vietnam and Cambodia followed later in 2005 and to Brunei and Myanmar in 2006, the latter by Thai AirAsia. In August 2006, AirAsia took over Malaysia Airlines’s Rural Air Service routes in Sabah and Sarawak, operating under the FlyAsianXpress brand. The routes were subsequently returned to MASwings a year later, citing commercial reasons. At the end of 2006, Fernandes unveiled a  five-year plan to further enhance AirAsia’s presence in Asia. Under the plan, AirAsia proposed strengthening and enhancing its route network by connecting all of its the existing destinations throughout the region and expanding further into Vietnam, Indonesia, Southern China (Kunming, Xiamen, Shenzhen) and India. Through its sister companies, Thai AirAsia and Indonesia AirAsia, the plan called for a focus on developing its hub in Bangkok and Jakarta. With increased frequency and the addition of new routes, AirAsia increased passenger volume to 13.9 million in its 2007 fiscal year. On 27 September 2008, the company announced 106 new routes to be added to its then-current list of 60. The number of old routes discontinued has not been publicly disclosed. In August 2011, AirAsia agreed to form an alliance with Malaysia Airlines by means of a share swap. The alliance was struck down by the Malaysian government, in effect voiding the agree ment of both airlines. By early 2013, AirAsia saw a steep increase in its profitability. The year-over-year comparison had shown a 168% increase in profits versus the same period in 2012. For the quarter ending 31 December 2012, the airline’s net profit stood at 350.65 million ringgit (US$114.08 million). Despite a 1% rise in the average fuel price, the airline recorded profits of 1.88 billion ringgit for its full 2012 fiscal year. In February 2013, AirAsia submitted an application to the Indian Foreign Investment Promotion Board, through its investment arm, AirAsia Investment Limited, to seek approval for commencing its operations in India. AirAsia asked to take a 49% stake in the Indian sister airline, which was the maximum allowed by the Indian government at that time. Initially, AirAsia committed to invest up to US$50 million in the new airline. Operations would begin in Chennai, expanding its network throughout South India, where AirAsia already operates flights Growth 1946: Air Asia as an airline of cargo transportation in Mainland China for the China National Relief and Rehabilitation Administration which was commonly known as CNRRA. 1946~1954: the company was reorganized into â€Å"Civil Air Transport† and â€Å"Air Asia Company Limited which were both subsidiaries of Air America. 1955: Air Asia established in Taiwan and was the first MRO in Asia to obtain FAA License. 1987: Air Asia’s shares of  stock transferred by Mr. Bill Monkman, a major stockholder of Precision Air motive – a U.S. corporation specializing in various engines and components work in the aviation industry. 1994: Taiwan Aerospace Corporation (TAC) acquired Air Asia and made it a subsidiary. Air Asia has been accumulating ample maintenance experiences and achieved the great honor from many customers globally for its outstanding maintenance performance. 1996: Air Asia established the Vertical Flight Center which was the only one helicopter maintenance faci lity in Asia that obtained the authorization from Bell Helicopter. Air Asia also celebrated the 50th Anniversary of its founding. 1998: Air Asia went public on the IPO (initial public offering) list. 2000: Air Asia carried out various expansion plans, upgraded facilities and established additional capabilities. Air Asia was also the first Taiwan aviation company to acquire the ISO 9001 International Quality Standard Organization Certifications.Air Asia proactively engaged in the MRO projects of Boeing B737 commercial aircraft. 2001: Air Asia constructed the New Wide Body Aircraft Maintenance Hangar. 2002: Air Asia acquired several OEM’s Authorized Distributor Certifications including Boeing, Bell, Hawker Beechcraft, Rolls-Royce, MD Helicopters, Honeywell, BF Goodrich, Sikorsky, Allison and Raytheon. 2007: Air Asia obtained the repair station certification from Japan Civil Aviation Bureau (JCAB). Air Asia signed the long-term agreement with Japan Airlines to provide heavy maintenance services for MD-80 Fleet. 2009: Air Asia obtained the repair station certification from Civil Aviation Administration of China (CAAC). 2010: Air Asia signed the long-term heavy maintenance contract with Japan Transocean Air Co., Ltd. (JTA). 2012: Air Asia signed a 6-year fleet heavy maintenance contract & line operation service contract with T’way Airlines. Air Asia signed the long-term agreement with Avanti Aviation Corporation to provide maintenance services for CESSNA 208B Fleet. b)Objective Firstly, to provide full-fledged training and development to AirAsia pilots, aircraft engineers, cabin crew and guest services staff. Secondly, to develop the academy as aviation training ground towards fulfilling AirAsia’s aspiration in becoming a regional aviation training hub. Lastly, to serves as a platform to keep AirAsia All Stars on track with the latest industry  developments and to incorporate best practices into their operations. Aim To be the world’s best low cost airline in the world on a consistent basis. Vision To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares Mission To be the best company to work for whereby employees are treated as part of a big family Create a globally recognized ASEAN brand To attain the lowest cost so that everyone can fly with AirAsia Maintain the highest quality product, embracing technology to reduce cost and enhance service levels Values Safety: Adopting a zero tolerance to unsafe practices and strives for zero accidents through proper training, work practices, risk management and adherence to safety regulations at all times. Valuing our People: Committing to our people’s development and well-being and treating them with respect, dignity and fairness. Customer Focused: We care and treat everyone in the same manner that we want to be treated Integrity: Practicing highest standards of ethical behaviour and demonstrate honesty in all our lines of work in order to command trust and mutual respect. Excellence in Performance: Setting goals beyond the best and reinforcing high quality performance standards and achieving excellence through implementing best practices. c) Organizational Structure d) Past/present projects i) Past projects that are being done by AirAsia group under AirAsiaRedTix, their entertainment based subsidiary. Most of the projects held are concerts and festivals that focus on attracting youth, especially their staff who are known as AirAsiaAllstars. These are some of the events/projects held by AirAsia Entertainment: Future Music Festival Asia AirAsiaBloggers’ Community Annual Party AirAsia Annual Party ii) The owner of AirAsia, Tony Fernandes also took part in 2 high profile projects that involved his AirAsia brand such as the F1 Lotus (now known as Caterham) team and the football team, Queens Park Rangers. AirAsia are well known as the main sponsor for each team. Tony Fernandes’s aim is to reach out to different set of group other than travelling junkies and frequent fliers. The Formula One project Queens Park Rangers Past awards/achievements Year 2013 ï‚ · World’s Leading Low Cost Airline by World Travel Awards 2013 ï‚ · World’s Best Low Cost Airline by Skytrax Year 2012 ï‚ · World’s Best Low Cost Airline by Skytrax ï‚ · 2012 ATW Value Airline of the Year Year 2011 ï‚ · Best Asian Low-Cost Carrier By TTG Travel Awards 2011 ï‚ · World’s Best Low Cost Airline ï‚ · Best Low Cost Airline – Asia by Skytrax ï‚ · Best Company for Investor Relations – Mid Cap ï‚ · Best Investor Relations Website – Mid Cap by Malaysian Investor Relations Association’s (MIRA) ï‚ · Asia’s Best Low Cost Cargo Carrier Award by Aviation Awards Asia 2011 ï‚ · Fastest Growing Foreign Airline for Cargo by Guangzhou Baiyun International Airport ï‚ · 2010 Asiamoney’s Best Managed Company Award Year 2010 ï‚ ·Masterclass Global CEO of the Year awarded to YBhg. Dato’ Tony Fernandes ï‚ · World’s Best Low Cost Airline by Skytrax ï‚ ·AirAsia voted the Air Cargo Industry Newcomer Award at the ACW World Air Cargo Awards 2010 by Air Cargo Week Year 2009 ï‚ · Airline Of The Year by Centre for Asia Pacific Aviation (CAPA) ï‚ · Tony received the 2009 Frost & Sullivan Excellence in Leadership Award by Frost & Sullivan ï‚ · Best Asian Low-Cost Carrier by TTG Travel Awards 2009 ï‚ · World’s Best Low Cost Airline by Skytrax Year 2008 ï‚ · The Laureate Award for Best Commercial Airport Transport from Aviation Week ï‚ · Tony awarded the Malaysia Brand Icon Award from Deputy Prime Minister YAB Dato’ Seri NajibTunRazak at the Global Brand Forum Malaysia ï‚ ·AirAsia – Malaysia’s 30 Most Valuable Brands 2008 By Malaysia’s Most Valuable Brands (MMVB) ï‚ · PIKOM ICT Organisation Excellence Award 2008 By Association of the computer and multimedia industry (PIKOM) ï‚ ·AirAsia X – Best New Airline Of The Year By Centre for Asia Pacific Aviation (CAPA) ï‚ · Best Asian Low-Cost Carrier by TTG Travel Awards 2008 ï‚ · Top CEO brand & 3rd Best Corporate Brand in Malaysia by Pulse Group Survey ï‚ · World’s Best New Airline (AirAsia X) by Budgie World Low Cost Airline Awards 2008 ï‚ · Friends Of Thailand Award 2008 by Tourism Authority of Thailand ï‚ · Asia Pacific’s Top 1000 Brands 2008 Survey (AirAsia- Top 5 Airline) by Taylor Nelson Sofres ï‚ · Asia’s Best Budget Airline under Best In Travel Poll 2008 by SmartTravelAsia.com ï‚ ·AirAsia wins Airline Strategy Award in the Finance Category by Airline Business ï‚ ·AirAsia recognized as one of the 50 Most Innovative Companies In The World by FastCompany.com ï‚ · Airline Market Penetration Leadership of the Year by Frost & Sullivan ï‚ · Rising Leaders – The Next 10 Years by Singapore Institute of International Affairs (SIIA) in collaboration with AXN Asia ï‚ · Commendations of Prestige Award for outstanding contribution in Macau by Macau Special Administrative Region Year 2007 ï‚ · Airline Of The Year 2007 by Centre for Asia Pacific Aviation (CAPA) ï‚ · Asia’s Best Budget Airline under Best In Travel Poll 2007 by SmartTravelAsia.com ï‚ · Airline Human Capital Development Strategy Award by Frost & Sullivan ï‚ · Asia’s Best Emerging Companies with regards to Corporate Governance by The Asset ï‚ · Best Low Cost Airline in Asia by Skytrax ï‚ · The Brand Laureate 2006-07 for brand excellence in the Airlines-Low Cost Carrier Category Year 2006 ï‚ · Malaysia’s Ernst & Young Entrepreneur of the Year 2006 awarded to YBhg. Dato’ Tony Fernandes ï‚ · Low Cost Airline of the Year in KLIA Awards 2006 by Malaysia Airports Holdings Berhad ï‚ · Merit Award for CAPA Airline of the Year 2006 by Centre for Asia Pacific Aviation (CAPA) ï‚ · Asia’s Best Budget Airline under Best In Travel 2006 by SmartTravelAsia.com ï‚ · Best Managed Company, Best Corporate Governance, Best Investor Relations, and Most Committed to Strong Dividend Policy under The Annual Investor Poll by FinanceAsia.com Year 2005 ï‚ · The CAPA Aviation Executive of the Year 2005 awarded to YBhg. Dato’ Tony Fernandes ï‚ · Regional/ Low Cost Leadership Award in Airline Business Startegy Awards 2005 by Airline Business – awarded to YBhg. Dato’ Tony Fernandes ï‚ · Airline Market Leadership Award by Air Transport World (ATW) ï‚ · Transport Company of Excellence Award by Ports World Sdn. Bhd ï‚ · Asia’s Top 200 â€Å"Best Under A Billion† Companies by Forbes Asia ï‚ · RHB AirAsia Credit Card by Superbrands ï‚ · Best Chip Program for MasterCard Marketing Leadership Award 2005 by MasterCard Year 2004 ï‚ · Asia Pacific Low Cost Airline of the Year 2004 by Centre for Asia Pacific Aviation (CAPA) ï‚ · Asia Pacific Aviation Executive of the Year 2004 awarded to Tony Fernandes, Group CEO by Centre for Asia Pacific Aviation (CAPA) ï‚ · Asia Pacific Low Cost Advertising Award for Best Asia Pacific / Middle East Low Cost Airline Print Advertisement 2004 by Centre for Asia Pacific Aviation (CAPA) ï‚ · Asia’s Best Managed Company in the Airlines and Aviation Sector by Euromoney ï‚ · Best Newly Listed Company (3rd place) by Euromoney ï‚ · Triple A Regional Award for Best Airline IPO for 2004 by The Asset Magazine ï‚ · Best IPO of the Year by The Edge Singapore ï‚ · 25 Stars of Asia honoree listing (Tony Fernandes) by Business Week ï‚ · Best Uniform’ for Miss Airlines International Contest 2004 5th China Air Show, Zhuhai ï‚ · Market Leadership Award, 2005 Airline Achievement Awards by Air Transport World Magazine Year 2003 ï‚ · Developing Airline of the Year 2003 by Airfinance Journal ï‚ · CEO of the Year (Tony Fernandes) by Business Times and American Express ï‚ · CIO Top 100 Honoree for excellence in strategic IT deployment ï‚ · Obtained Malaysian Superbrands status by Superbrands International e) SWOT Analysis for AirAsia Strengths, Weaknesses, Opportunities and Threats Analysis for AirAsia Strengths Air Asia has a very strong management team with strong links with governments and airline industry leaders. This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example, Shin Corp (formerly owned by the family of former Thai Prime Minister – Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has helped AirAsia to open up and capture a sizeable market in Thailand. With their strong working relationship with Airbus, they managed to get big discount for aircraft purchase which is also more fuel efficient compared to Boeing 737 planes which is being used by many other airlines The management team is also very good in strategy formulation and execution. The strategy that they have formulated at the beginnings was a clever blend of proven strategies by other low cost airlines is US and Europe. They are Ryanair’s operational strategy (no frills, landing in seconda ry airport), Southwest’s people strategy (employee comes first) and Easyjet’s branding strategy (linking with other service providers like hotels, car rental). AirAsia’s brand name is well established in Asia Pacific. Besides the normal print media advertising & promotions, AirAsia’s top management also capitalized on promotions through news by being very â€Å"media friendly† and freely sharing the latest information on Air Asia as well as the airline industry. Their partnership with other service providers such as hotels and hostels, car rental firms, hospitals (medical tourism), Citibank (AirAsia Citibank card) has created a very unique image among travelers. Alliance with Galileo GDS (Global Distribution System) that enables travel agents from around the  world to check flight details and make bookings have also contributed to their string brand name. Air Asia’s local presence in few countries such as Indonesia (Indonesia AirAsia) and Thailand (Thai AirAsia) have successfully â€Å"elevated† the brand to become a regional brand beyond just Malaysia. The links with Manchester United (one of the world’s most famous football teams) and AT&T Williams Formula On e team have further boosted their image to a greater extend beyond just the this region AirAsia is the low cost leader in Asia. With the help of AirAsia Academy, AirAsia has successfully created a â€Å"low-cost airline mentality† among their workforce. The workforce is very flexible and high committed and very critical in making AirAsia the lowest cost airline in Asia. The excellent utilization of IT have directly contributed to their promotional activities (email alerts and desktop widget which was jointly developed with Microsoft for new promotions), brand building exercise (with over 3 million hits per month and on the most widely surfed booking engines in the world) as well keep the cost low by enabling direct purchase of tickets by consumer thus saving on airline agent fees Weaknesses Air Asia does not have its own maintenance, repair and overhaul (MRO) facility. It may be a good strategy when they first started with only Malaysia as the hub and few planes to maintain. But now, with few hubs (Malaysia, Thailand and Indonesia) and over 100 planes currently owned and about another 100 planes to be received in the next few years, AirAsia have to ensure proper and continuous maintenance of the planes which will also help to keep the overall costs low. It is a competitive disadvantage not to have its own MRO facility AirAsia receives a lot complaints from customers on their service. Examples of complaints are around flight delays, being charged for a lot of things and not able to change flight or get a refund if customers could not make it. Good customer service and management is critical especially when competition is getting intense. Opportunities There are 2 major events that are taking place now or going to take place in less than 6 months from now. First, is the ever increasing oil price. Second, is the â€Å"ASEAN Open Skies† agreement that has been reached. The  increasing oil price at the first glance may appear like a threat for AirAsia. But being a low cost leader, AirAsia an upper hand because its cost will be still the lowest among all the regional airlines. Thus, AirAsia has a great opportunity to capture some of the existing customers of full service and other low cost airline’s customers. However, there will be also some reduction in overall travel especially by casual or budget travellers. The â€Å"ASEAN Open Skies† allows unlimited flights among ASEAN’s regional air carriers beginning December 2008. This will definitely increase the competition among the regional airlines. However, with the â€Å"first mover† advantage as well as its strengths in management, strategy formulation, strategy execution, strong brand and â€Å"low-cost† culture among its workforce, this agreement can be seen as more of an opportunity. There is also some opportunity to partner with other low cost airlines as Virgin to tap into their existing strengths or competitive advantages such as brand name, landing rights and landing slots (time to land). The population of Asian middle class will be reaching almost 700 million by 2010. This creates a larger market and a huge opportunity for all low cost airlines in this region including AirAsia. Threats Certain rates like airport departure, security charges and landing charges are beyond the control of airline operators and this is a threat to all airlines especially low cost airlines which tries to keep their cost as low as possible. For example, Changi airport in Singapore charges SGD21 for every person who departs from Singapore. AirAsia’s profit margin is about 30% and this has already attracted many competitors. Most of the full service airlines have or planning to create a low cost subsidiary to compete directly with AirAsia. For example, Singapore Airlines has created a low cost carrier Tiger Airways. f) Conclusion AirAsia will be the best airline company as they provide the cheapest price for tickets and granting everyone the affordability to fly around the world. As travelling via aircraft are becoming the norm these days, especially  during vacation time, the low cost airline are always the target for travellers and thus, aiming to be the best among the rest will prove profitable in the future. To make the company better, AirAsiawas recommended via surveys to provide more choices of foods and drinks in order to reach thesatisfaction of passengers. In addition, AirAsia can certainly benefit fromthe increment of luggage allowance to 20 Kg to the passengers, if the upgrade do took place.Furthermore, a good leadership style can affect the entire company in a good way andmotivate employees to be more creative and innovate. With the motivation and innovation, consumers believe that AirAsia can be untouchable in the low cost airline scene and strive towards becoming the world best airline company . Tony Fernandes innovative and out of the box thinking led him into creating the current best low cost airline in the world. This shows the quality he possesses and the vision he owned. Dethroning AirAsia as the world’s best low cost carrier would be a monumental task for others because of its credibility alone. I hope AirAsia will remain the best in the future and will not be too complacent with their feat. As a last note, hopefully incidents such as the recent MH370 that occurred to MAS can be avoided, especially to a Malaysia-owned airline. Reference Website 1) http://www.slideshare.net/SM3027/air-asia-presentation 2) http://airlines-malaysia.com/tag/history-of-airasia/ 3) https://www.airasiamegastore.com/smart-travel-tips/the-story-of-airasia-aircrafts 4) https://www.inkling.com/read/contemporary-strategy-analysis-grant-7th/case-9/the-history-of-airasia

Introducing Samples Essay for Ielts

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